Wolfington Group



 

The Wolfington Group specializes in finding, targeting, and recruiting potential car buyers in a given market. By carefully filtering for income, home ownership, credit scores, and other factors, The Wolfington Group provides dealerships with results that help them increase sales via highly focused direct-mail campaigns. The Wolfington Group believes that direct mail offers significant advantages over standard mass marketing techniques employed by many auto dealerships. Radio and television ads, for example, last just 30 seconds. An attractive mailer created by The Wolfington Group and sent to an interested potential buyer remains in that prospect’s hands for several days if not more. In addition, The Wolfington Group provides database management, call-center support, and first-class mailing services. The Wolfington Group identifies potential purchasers with the understanding that a typical car-owner in the U.S. returns to the car market every three to four years. Using a base number of 42 months, The Wolfington Group can accurately predict how many potential buyers exist in any given demographic. For example, dividing a sample market of 10,000 residences by 42 months shows that in any given month, 238 households are ready to purchase a car. Armed with this kind of knowledge, The Wolfington Group helps dealerships plan and execute sales events throughout the country. Besides marketing and planning sales events, The Wolfington Group provides support staff to increase the chances of success. This includes sending out event mangers, a greeter and sales desk assistant, finance advisors, and setup and closeout teams. The Wolfington Group will also hire a professional clown for an event at the dealership's request. Founded in 1999 by Harry Wolfington, The Wolfington Group now commands a spot as one of Maine’s top 100 companies. In 2010, the Better Business Bureau recognized The Wolfington Group for its ongoing commitment to integrity in the marketplace. The Wolfington Group also drew accolades from Auto Success magazine, which named it “Best of the Best.”

 

 

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