White Digital Media is a global company headquartered in Carlsbad, California, with branch offices in Boston and around the globe in Norwich, Mumbai, and Toronto. New offices are being opened in Sydney and in Johannesburg to improve the regional and industry sector related business news coverage White Digital Media offers through its extensive list of digital magazines and web portals. The target audience for all of White Digital Media's outlets is composed of chief-level upper management which provides an excellent demographic for the advertising and other marketing services White Digital Media provides for clients. The rapid growth of White Digital Media since it was founded in 2007 is astonishing, and the company plans a 100 percent growth rate in 2011 driven partly by the release of new brands and digital publications and two new regional offices in Johannesburg, South Africa, and Sydney, Australia. The flagship product of White Digital Media is Exec Digital. This online magazine provides an innovative mix of business news and lifestyle information aimed purely at chief-level executives. Other digital products offered by White Digital Media include a series of regional Business Review magazines and a set of industry focused web portals. Regions currently covered include India and Latin America, while industry sectors covered include food and drink and retail. All of these digital venues support each other and help White Digital Media supply top-notch advertising opportunities and deliver an innovative marketing service to enhance a client's online presence, which White Digital Media calls the Digital Footprint. The management at White Digital Media believes in actively spotting and nurturing talent in their staff and feels that this is the best way to fulfill the company's potential. New staff members receive challenging assignments from their first day and the company strives to develop practical and academic skills throughout its work force through mentoring and coaching. Most of the White Digital Media's vision statement deals with internal development of their staff and resources, which is an indication of how seriously management values the team.
