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Wendy McCulley
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Wendy McCulley

Chief Business Development Officer
 
Life Alert Emergency Response, Inc.

United States

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About Wendy McCulley

A versatile marketing and business development professional with nearly two decades of experience in her field, Wendy McCulley currently serves as Chief Business Development Officer for Life Alert Emergency Response in Encino, California. With an impressive academic and professional background, Ms. McCulley began to set the stage for her career while an undergraduate History major at Harvard University. Following receipt of her Bachelor of Arts from Harvard, Wendy McCulley enrolled at the Wharton School of the University of Pennsylvania, where she continued to build upon her outstanding scholastic record. Graduating from Wharton with an M.B.A. in Strategic Management, Ms. McCulley embarked on a multifaceted career path, with notable achievements in consumer products, technology, credit reporting, and other industries.

After three successful years as Product Manager in the Barbie Collectibles Direct Marketing division at Mattel, Wendy McCulley performed in various consulting roles for Wells Fargo, Kingston Technology Corporation, and Euromonitor International. From there, Ms. McCulley began a lengthy tenure in the technology sector, serving in such roles as Senior Manager of Marketing Communications at Mobile Automation, Director of Advertising at Edmunds.com, and consultant with Octave Software. At the end of this period, Wendy McCulley joined online credit monitoring provider TrueLink (now part of TransUnion) as Vice President of Marketing, followed by a term as Vice President of Web Marketing for Experian Consumer Direct, where she grew customer acquisition targets by over 40 percent. She next spent two highly productive years as Chief Marketing Officer with CyberDefender before assuming her present duties at Life Alert, a leading provider of personal emergency response services in the United States.

In addition to her work at Life Alert, Ms. McCulley teaches, in an adjunct capacity, M.B.A. students at Pepperdine University’s Graziadio School of Business. She resides in the greater Los Angeles area.

 

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