Wayne Flynn

 

Wayne Flynn - Professional Summary:  

 

A dynamic and results-driven Design Manager / Creative professional, with extensive experience within creative PR and marketing strategy development and execution. Outstanding track record of business growth and design innovation, demonstrated through a number of industry awards. Broad commercial awareness, combined with a passion for effecting positive change in challenging market places, building and developing productive teams to exceed expectations and overachieve on business targets. A consistently high performer in the most pressurised of environments, with the persistence and resilience to achieve profitability and quality in business. Possesses superb interpersonal and influencing skills used to great effect within corporate and small business environments, through beneficial and productive relationship building.

 

Wayne Flynn - Professional Experience:



2009-Present CREATIVE/MARKETING MANAGER,

Printing.com, Birmingham (www.printing.com)

• Heading up a retail territory franchise for this award winning international commercial design and print company with franchises in Europe, New Zealand and USA

• Utilising a state of the art print facility to supply to clients in the UK and providing dedicated graphic, product, sales and marketing support to smaller franchises within the local territory

• Driving design, sales and marketing of more than 3000 products in litho print, large format print and web

• Reinforcing best practice policy through hands on advice and direction, ensuring the strong company reputation is maintained

• Working closely with clients (CRM) to establish detailed briefs and create cutting edge graphic design solutions, including artwork for print and web

• Accountable for workflow and store operations management, consistently reaching or exceeding challenging performance targets through confident leadership and direction

• Advancing new business through the development and implementation of innovative sales and marketing strategies, including the use of social networking and blog updates

Key Achievements

• Implementing design practices that allow for effective creative solutions to be produced in a tight timeframe, successfully adding to bottom line profit margin via repeat business and recommendations

• Mentoring and reviewing existing designers best practice progress and technical knowledge to enable consistency of high standards across the operation

• Stabilising the store’s monthly turnover figures by implementing additional measures to track project lifecycles and by reviewing existing measures that have allowed for financial growth in a recession

 

2000-2009 CREATIVE DIRECTOR/BUSINESS OWNER, Fseven Design Solutions Digbeth Printing.com (www.fseven.co.uk & www.printing.com)

• Establishing and quickly building Fseven from scratch, driving revenue growth from a client base of design companies and private customers through a number of freelance design projects

• Recruiting and mentoring two more designers to support growing demand, in order to personally concentrate on the development and delivery of larger projects

• Exploiting new market opportunities through the purchase of a Printing.com franchise in 2006, before subsequently negotiating a merger with the Birmingham East franchise in 2009

• Formulating and implementing successful sales and marketing strategies, as well as continuously networking within the business community to attract and retain several hundred new clients

• Ensuring full compliance with ISO 14001 environmental standards in all printing works, through robust and effective systems and practices

• Employing an Action International Business Coach to maximise business development potential by expanding personal skill set in strategy formation. To more effectively leverage sales opportunities, implementing project efficiency measures and systems to increase bottom line profit

Key Achievements

• Collaborating with an external production company to create a 10 minute video production on best practice principles for the 3rd largest independent UK catering company in 2004, including design and storyboarding.

Career Summary Cont.

This enabled a substantial shift in business development approach, to enable them to avoid direct pitching, resulting in a £33 million buy out by Aramark in 2005

• Securing 4 awards at the Property and Marketing and Design Awards (PAMADA) in 2001 for a branding and brochure project for the Broadway Plaza’s £80 million mixed use facility in Birmingham

• Gaining 2nd place within the Luxury Products Category at the 2007 Printing.com Awards for printed materials produced for a West Midlands based recruitment agency

 

1996-2000 SENIOR DESIGNER, IE Design Management, Birmingham (www.iedesign.co.uk)

• Standing in for the Art Director in his absence, with key decision making responsibility for company operations and sales for this graphic design company specializing in corporate identity management

• Recruiting, leading and supporting a high performing team of designers and freelance designers on a wide range of projects for key accounts

• Managing design projects from initial client briefing to final presentation and print, working closely with designers and illustrators to ensure delivery on time, to specification and within budget

• Instrumental in the successful development of the company’s corporate identity and business development strategy, facilitating penetration into new market sectors and strengthening existing market share

• Utilizing strong networking and negotiation skills to secure a significant number of profitable new clients through business networking events such as Birmingham Future and Chamber of Commerce

Key Achievements

• Playing a pivotal role in an impressive £200K increase in revenues, achieved through strong teamwork, creative input and collaboration with the Art Director

• Active involvement in promoting the retention of graduates within the Birmingham economy by organising and promoting events as a member of the Successful Development Committee with Birmingham Future

• Coordinating training seminars on time management, e-business and leadership skills, along with arranging an event presented by Director General of the Confederation of British Industry, Lord Digby Jones

• Achieving 2nd place for the Best Charitable Publication for a low budget arts journal in 1998

• Gaining recognition within the industry through features in Creative Review for three separate design projects over three years

 

1994-1996 DESIGNER/CLUB PHOTOGRAPHER, Freelance

• Working on a number of design projects for local youth magazines, including photography, illustration and advertising, along with freelance work with Fluid, Z3 Ltd and IE Design Management on promotions for Tic Tac, Gatecrasher and the Ikon Gallery

• Gaining exposure within the local and national youth market as a result of long exposure photography work for night club promotion for use within the music press, with some images used on book cover projects when working for IE Design

Key Achievements

• Designated to represent the Norfolk Institute of Art and Design at the National Student Expo Awards in London, 1994, as result of poster and leaflet work for The Body Shop’s Aromatherapy range

• Utilising a number of creative design and innovative concepts to effect an increase in demand for local music related publications and subsequent third party advertising revenue

 

 

Wayne Flynn - Education:    

 

BTEC: Higher National Diploma in Design/Graphic Design (1994)

BTEC: National Diploma in Design/Graphic Design (1992)

BTEC: First Diploma in Design (1990)

8 GCSEs: Including English & Mathematics (1989)

 

 

 



Wayne Flynn - Interests:   

 

Exploring & researching marketing, design & sales practices of the most successful companies; Active participation in business networking events, & BNI member with 6 month placement as Business Chapter Director;

Also keen on music, DJ’ing, gardening, home improvement, cycling, sport, films & dining out..

 

 

 

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Wayne Flynn - LookupPage

MY BUSINESS SITE
Creating since 1994 Fseven was launched in 2000. My award winning work includes brand, marketing, media and web solutions – I merged with Printing.com Birmingham East in 2009.

CURRENT EMPLOYER
State of the art print facility and providing dedicated graphic, product, sales and marketing support to smaller franchises within the local territory

IE DESIGN PREVIOUS EMPLOYER
Managing design projects from initial client briefing to final presentation and print, working closely with designers and illustrators to ensure delivery on time, to specification and within budget.

HOMER CREATIVE: PREVIOUS EMPLOYER
Design and management services provided on a freelance basis.

FLUID DESIGN: PREVIOUS FREELANCE EMPLOYER
Design and management services provided on a freelance basis.

SWITCH DESIGN: PREVIOUS FREELANCE EMPLOYER
Design and management services provided on a freelance basis.