Walter Osterman |
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United States |
About Walter Osterman
Within the last 10 years, social media platforms have been utilized successfully as marketing and advertising tools, providing businesses with new ways to connect with their customers. Websites like YouTube, Twitter, Facebook, and Digg are user-driven, with multiple content formats. Popular social media profiles can receive millions of page views or hits and often create stories for more traditional media sources. This type of social media marketing is buzz-driven and dependent on its online accessibility. If a little creativity and time is spent in social media marketing, businesses can expect high-volume distribution of their messages with little overall cost.
With social media marketing, businesses’ brand messages can reach millions of current and potential customers from anywhere in the world. Moreover, social media marketing can be tailored to target groups based on specific characteristics. Businesses can gather information, like interests, income, age, sex, or locations, on users to advertise to the right demographic. Social media marketing also puts customers in direct correspondence with their favorite brands, creating a sense of trust and service from the company.
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