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Vince Ferraro

Senior General Management and Marketing Executive

Rancho Santa Fe, 92067, United States

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Vince Ferraro is a general management executive and VP of Global Strategy and Marketing for Kodak’s Consumer Digital Group and Corporate Marketing. As the marketing leader for one of the most iconic, recognized brands in the world, he is responsible for branding, advertising, communications, PR, social media, Kodak.com, and the e-commerce store for the company. He also provides oversight and marketing leadership to Consumer Business, which includes product categories such as digital and video cameras, picture kiosks, and inkjet printers.


He joined Kodak in November 2010 and also served as Vice President of Global Marketing for Kodak’s Digital Printing Solutions Group. He was previously Vice President of Global Marketing for Hewlett-Packard’s LaserJet business unit, where he was responsible for development and launch of some of the most successful and iconic technology products in the world. Mr. Ferraro has over 25 years of experience building, managing, and growing a variety of lines of high technology hardware, consumables, and software businesses both domestically and internationally.


In previous roles, Ferraro was VP of Marketing for HP’s Business and Imaging group and HP’s consumer businesses, which included digital cameras, photo printers, scanners, and DeskJet-, PhotoSmart-, and OfficeJet-branded products. He developed HP’s first Windows- and Mac-compatible color inkjet printers—the PaintJet and PaintWriter product lines—and helped establish HP’s wide-format plotter business with the introduction of the 7600 Series product line. Other executive and management positions that he has occupied include international and regional senior roles in marketing, finance, and category business management functions. Mr. Ferraro is also a social media pioneer, having established HP’s most successful executive blog, which was quoted in the book “Groundswell: Winning in a World Transformed by Social Technologies” and was an Ad Age Power 150 blog.


He is currently the author of the Tech Marketing Peitho blog (www. techmarketingpeitho.com) and recently co-authored a book, "In it To Win It", Strategies for Winning in Business and Life". Mr. Ferraro has received a B.S. in business administration (cum laude) from San Diego State University and a M.B.A. from the W.P. Carey School of Business at Arizona State University. He is also a graduate of Stanford University’s Strategic Marketing Management Program. Mr. Ferraro has consulted with a variety of nonprofits, established businesses, and start-ups to increase the effectiveness of their business strategies and marketing plans.


He sits on the North American Board of Advisors for the CMO Council, San Diego State University Business School Advisory Board, and is a domain expert in the Connect Springboard Program. Mr. Ferraro is a frequent speaker at such groups as the Silicon Valley Venture Capital Association, the CMO Council, Lyra, and various business networking groups and other industry events. He also speaks on technology marketing topics and how to utilize social media, such as LinkedIn, to its best advantage, and help others find new employment opportunities and create and deliver their own world-class personal brands.   



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