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The problem with established follow up plans is that a busy sales agent may try to speak to lead once and give up if that lead cannot be reached. Studies show that, while up to 72 percent of leads can be reached on a second call, more than half of all leads never get that second call. That's a lot of likely customers being unnoticed and quite possibly lost during this ineffective lead follow up process.

 

FormActivate technology enables businesses to speak to leads instantly, which can help businesses overcome these two challenging problems with follow up. FormActivate allows a member of the company's sales team to speak to leads as soon as a likely client completes an Internet form requesting further information from the company. The assigned sales person can then reach that potential customer with the touch of a button, drastically reducing follow up time.

 

If the prospect can't be reached on the first call, the sales representative logs that fact. The FormActivate technology also will then send a reminder to the sales spokesperson to attempt a second call within the next few hours or days to speak to leads as a follow up. This technology is an effective tool for helping businesses keep track of and respond promptly to Internet leads.

 


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