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Tarshant Jain
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Tarshant Jain M.B.A

Bennett Coleman & Company Ltd

110002, India

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About Tarshant Jain

Sailing through fifth year of creating simplified 360 degree integrated marketing communication plans, developing content and writing assignments for a select client base from sectors like – real estate, education, healthcare, retail, food & manufacturing - I have developed an exceptional nature to work in multi-culture, multi-sector and geographically diverse environments.

Currently, being part of the Times Grey Cell (A Knowledge Unit) of Bennett, Coleman & Co. Ltd. (The Times Group), I am playing a role of content developer, conceptualizer and communication expert. Here, I am constantly exploring, reinventing and energizing communication platforms (e.g T.V, print, radio, online) for knowledge dissemination. Engaging ministries and consultancies of world repute, I aspire to create content to enhance, deepen & synergize commercial relations for capacity building and innovations nationally & internationally. 

My previous work experience is in developing communication and initiating projects related to bilateral trade in-between Indian industry/Government and our counterparts in ASEAN, IOC & SAARC countries which include regular interactions with Indian and foreign embassies based in and outside of India. In this role, I have also been a celebrity faculty at number of MBA colleges’ e.g IIM- Lucknow, Asia Pacific Institute of Management Studies, Delhi, SRISIIM and many more.


Areas of Experience & Expertise


• Corporate Communications • Content Management • Corporate Affairs •  International Business Research • Government Liasioning • Media Relations • Content Development • Web Site Development • Creative Team Development and Supervision • Marketing • Publications/Newsletter Production • Market Research Management • Trade Show Development • Speech writing •TV, Print, Online Media




BENNETT, COLEMAN & CO. LTD, NEW DELHI                                                                            

THE TIMES GROUP - TIMES GREY CELL                                                    

Assistant Manager- Content & Marketing Communications- Knowledge Initiatives- The Economic Times, TOI, ET Now


The Role:

¨       Building Times Grey Cell Brand as an entity focusing on futuristic avenues of industry knowledge.

¨       Handling communications with respect to sharing ideas and knowledge dissemination.

¨       Content development for the top industries of high focus e.g. power, education, real estate etc.

¨       Building synergies through Integrated Brand Communications & Experiences : ET Now, Print, On-ground etc

¨       Government & industry tie-ups for concept development and support (e.g. MOHRD, KPMG, Delloitte etc.)

¨       Organizing industry cum investment promotion programmes, conferences, seminars etc.

¨       Handling advatorial content and managing instructional creatives for print ( TOI & ET), TV (ET Now) etc

¨       Interacting and liasoning with top government officials and business leaders.



¨       Best in Activation & New Initiatives – Pan India (Team Award)  




Manager cum Assistant Director – ASEAN & SAARC Countries (International Division)

(on deputation from Assocham)


The Role:

¨    Handling Market Assistance Initiatives (MAI) projects and corporate affairs with GOI. 

¨    Responsible for developing strategic communication platforms for building brand image for high level international conferences, b2b meetings etc.

¨    Managing corporate communications (internal & external), content development, trade show development, media releases, newsletter, writing speeches etc.

¨    Gaining access and delivering presentation to key decision makers and influencers within the identified sectors.

¨    Monitoring the economic, political, regulatory and legal framework, gathering and analyzing information on developments in policy across sectors and industries.

¨    Develop resources for building local market investment opportunities and analyzing market-sector combinations.

¨    Handling research and development activities for the ASEAN, IOR & SAARC countries.



¨    Successfully handled Ministry of External Affair & Ministry of Commerce Rs. 7 cr project (India ASEAN Business Fair) on special deputation from ASSOCHAM.





SENIOR OFFICER - EVENTS & PROJECTS -International Division (deputated to FICCI)


The Role:

¨    Organizing International level events, seminars and conferences to endorse India’s overseas trade partnerships with ARAB, ASEAN, Africa and EU countries.

¨    Developing major, integrated strategic communication plans.

¨    Conceptualizing market development & assistance projects with various Ministries of Govt. of India.

¨    Preparation of statistical & analytical; product and country specific reports, for ministries, commodity boards & organizations.

¨    Responsible for design, editorial content and production of monthly publications.

¨    Writing speeches for Indian speakers for various National & International Addresses.

¨    Research, lobbying for innovative policy initiations, International strategy formulations and geocentric exchange initiatives.

¨    Preparation of concept papers & representations to Government and Trade & Industry bodies on various issues like tariffs, quotas, subsidies, investments and FDI.

¨    Initiatives to enter into MOU’s with Regional & Transnational trade bodies






PGDM (International Business & Marketing) - 2009

Fortune Institute of International Business, New Delhi (75%)


B.Com -2006

Punjabi University (64%)








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