About Susan Tatum
Susan Pascal Tatum is a B2B high-tech marketer who believes that “marketing is a process – not a tactic”.
Susan has been creating, implementing and measuring successful marketing programs for longer than she is willing to admit. Suffice it to say that her experience covers well over two and one-half decades. Her primary focus is on software, information technology and other business-to-business companies – from small startups all the way up to giants like Microsoft, Oracle and Cisco. She understands the challenges of marketing firsthand.
As President & CMO of Tatum Marketing, Susan leads a global group of online marketing and prospect conversion specialists who help clients grow their businesses through strategic online marketing. Current and former clients include Microsoft, Cisco, Oracle, Bellwether Software, Intrix Technology, Mitratech, Cornerstone OnDemand, Xponent Photonics, Logic Software and a host of other small and mid-size business-to-business companies.
Susan writes and speaks frequently on the subject of internet marketing and web presence for business-to-business companies. She has been a founding partner of three successful marketing firms including Moore & More Marketing Communications, Shout! Communications and Tatum Marketing. She has a B.A. in Journalism & a B.S. in Marketing from the University of Georgia.
Susan Tatum Links
Tatum Marketing
Website of Tatum Marketing. Contains hundreds of articles on internet marketing for business-to-business firms.
