steve Schohan |
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| Sr Market Development manager | |||
| The Dow Chemical Company | |||
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30152, United States |
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About steve Schohan
PROFILE:
20 years sales management, merchandising and marketing experience in the home improvement and retail industries
Expertly versed in the sales and buying mentality of home improvement consumers
Advantage of understanding from experience both retailer and supplier perspectives
Proven experience in sales, with emphasis in the home improvement/home center industry
Strong leadership skills
Self-motivated, goal oriented, and proven ability to adapt quickly to challenges
Certified 6-Sigma Black Belt, Commercial excellence leader
PROFESSIONAL EXPERIENCE:
Dow Chemical Company Marietta, GA
SR Market Development Manager Jan 2005 - Present
Responsibilities:
Develop and maintain new product pipeline across technology platforms
Lead innovation sessions with cross discipline R&D leadership to ensure use of most effective technology and Intellectual property utilization
Collaborate with marketing leadership on new product strategy
Global project leader for new product development projects for retail channel
Subject matter expert, retail channel, for Dow Chemical company across all business units
Collaborate with sales and marketing leadership on new product market launches
Collaborate with strategic marketing team to develop product positioning, pricing, placement, and promotional offerings
Dow Chemical Company Marietta, GA
Six Sigma Black-Belt Jan 2002 - Jan 2005
Commercial excellence-Leader
Responsibilities:
Lead the business in the use of Six-Sigma methodology
Scope projects with business leadership to ensure robust projects are created
Advocate Six Sigma approach and train project team members and leaders
Create bottom-line improvements for the company using Six Sigma methodology
Managed 7 administrative people
Dow Chemical Company Fullerton, CA
Sales Manager, Western Region May 1999 - Jan 2002
Responsibilities:
Direct responsibility for all key retailers in the Western US and Canada. Including the Home Depot, Lowes, and Wal-mart
Develop and implement strategic sales plans to accommodate corporate goals
Direct sales forecasting activities and set performance goals accordingly
Review market analyses to determine customer needs, price schedules, and discount rates
Direct channel development activity and coordinate sales distribution by establishing sales territories, quotas, and goals
Advise dealers, distributors, and clients concerning sales and advertising techniques
Prepare reports showing sales volume, potential sales, and areas of proposed client base expansion
Monitor and evaluate the activities and products of the competition
HomeBase, Inc. Irvine, CA
Associate Buyer, Tools July 1997 - May 1999
Responsibilities:
Assist in the management of a 1500+-sku-product mix
Merchandising of the tool department for an 83-store home center chain including layout and plan-o-graming
Create new store and remodel layout plans
Work with suppliers to create the proper packaging and assortment
Compare vendor programs to maximize margins and category performance
Analyze daily sales to assure department stays on sales and margin plan
Create product promotions for major shopping events, i.e., Christmas, Fathers Day, etc.
Work with Inventory Department to ensure inventory levels are on track to meet sales goals
Responsible for the management and training of all merchandising assistants in the Tool Department
Q.E.P. Co., Inc. Carson, CA
Vice President-Western Division December 1993 - July 1997
Responsibilities:
Managed and operated Western regional office with 30 employees
Directed a network of 20 company sales representatives and outside sales agencies
Direct Sales responsibility for many retailers including; The Home Depot, HomeBase, Eagle, and Orchard Supply Hardware
Responsible for the sales of the following products: specialty construction tools and supplies, striking tools, and floor covering tools
Resolved customer problems, serving as liaison with the home office
Standard Brands Paint Company Torrance, CA
Hard Surface Flooring Buyer December 1986 - December 1993
Responsibilities:
Overall merchandise management of $54 million Floor Covering Department
Selected product assortment and negotiated pricing for a 2500+ sku product mix
Create product promotions for major shopping events
Interact cross all across all functions to ensure compliance with policies, and other operationally driven initiatives.


