About Sharon Portin Parker
Sharon Portin Parker- Summary:
Since its inception in 1994, Portin Parker Consulting has become a leading boutique business consulting resource for the development of all aspects of media company objectives. President Sharon Portin Parker has developed long-standing relationships with numerous well-known media companies and high-profile events. From Lifetime and Showtime Networks Inc. to Comcast Spotlight, the Tour De France, and the Louis Vuitton Cup, Sharon Portin Parker has demonstrated the ability to rapidly get to know an organization, target critical new markets, and collaborate effectively at the corporate level to create greater value with innovative solutions.
Showtime's pay-per-view (Viewer's Choice-now iNDemand) success is due, in part, to the time Sharon Portin Parker served there. She grew the company's distribution to the largest on-demand/pay-per-view market at the time. For eight years, Sharon Portin Parker was charged with the distribution and marketing of Showtime and The Movie Channel. She also headed the team responsible for development of the entire sales, marketing, and operations systems for emerging on-demand broadcast technologies. In addition, Sharon Portin Parker managed the client transition when Viewer's Choice changed ownership, which included the successful renegotiation of all contracts with the cable companies.
Lifetime has been a client for 11 years, during which time Sharon Portin Parker contributed to the launching of new networks and critical local promotional initiatives as well as developed affiliate marketing programs for programming that continues to make Lifetime the number one network brand among women viewers. Sharon Portin Parker's experience and long-standing client relationships reflect a commitment to profitable, measurable outcomes and effective incorporation of new technologies. Sharon Portin Parker and her consulting team strive to remain abreast of new industry trends and align the company's mission and capabilities to these innovations as the industry evolves.
Sharon Portin Parker supports Women of Vision, an international nonprofit organization that provides education, training, and resources to help women achieve self-sufficiency as well as personal and professional goals. She is currently working on a book for caregivers and enjoys playing the piano and reading, especially biographies.
Sharon Portin Parker- Professional Experience:
01 /01/1994- Present
Portin Parker Consulting
President
Sales and Marketing Professionals
Old Greenwich, CT 06870
During her nearly three decades in the television sales and marketing industry, Sharon Portin Parker has obtained notable experience in all phases of marketing, including: business development; prospecting; targeting; market share improvement; packaging; client management; advertising; product launches; research; and competitive positioning. Long term clients over the past 17 years, Lifetime Television, FX Networks, Comcast Spotlight, and Food Network have benefited from her expertise.
A results-driven consultant, Portin Parker studies a client’s business to discover how they can best increase their revenue with creative and unique concepts. Prior to starting Portin Parker Consulting, Portin Parker held senior management positions at Viacom, Showtime Networks Inc., Viewers Choice (now iN Demand), SportsChannel America (now Fox Sports Networks), and National Cable Communications Media. She has been on leading-edge teams that have created many innovative “firsts” in television, broadband, and interactive and on-demand marketing.
Throughout her career, Portin Parker has been responsible for several milestones within the media industry. Her marketing initiatives with the Food Network led to grocery stores advertising on local cable television for the first time. The first local promotional initiative for FX Networks, known as FX In Your Town, garnered her critical acclaim and industry recognition. Always on the cutting edge of technologies for program content, Portin Parker developed an advertising business model for StarSight Telecast, an innovative Silicon Valley technology start-up that provided the first interactive television programming guide.
Portin Parker developed numerous affiliate marketing programs for Versus and Speed that raised awareness and increased ratings for the Tour de France and NASCAR. In other positions, she designed innovative distribution and marketing plans for live pay-per-view boxing, wrestling, the Stanley Cup Playoffs, and live concerts from around the world. She developed the sales and marketing plan for Grateful Dead’s first national pay-per-view concert on Viewer’s Choice and produced Showtime’s first on-air telethon/preview highlighting the offerings of Showtime in the 1970s, when premium television was first launched.
Portin Parker utilized her business expertise, people skills, and resourceful gift to navigate the new and increasingly complex challenges of health care and dementia when her husband contracted early-onset Alzheimer’s disease in his mid 50s. He ultimately succumbed to the disease in 2005, and Portin Parker now serves as an Advocate for the Alzheimer’s Association in her community. She is currently writing a book about her life-changing experience and personal journey with her soul mate and husband into the world of Alzheimer’s and being a caregiver.
Portin Parker is active in her community, plays in the handbell choir at her church and relaxes by playing the piano, writing, and traveling. She earned a bachelor’s degree from Seattle Pacific University.
This Biography comes courtesy of Copyright © Portin Parker Consulting All Rights Are Reserved.
Sharon Portin Parker- Education:
09/01-1968 - 06/01/1972
Seattle Pacific University
English
BA
Seattle, WA
Sharon Portin Parker- Interests:
Interests & Hobbies
Family, Community, Music--play piano Reading--especially biographies, Needle pointing, Writing--journaling, poetry
Charities
Alzheimer's Association, CT Chapter Co-chaired Memory Walk Committee for 3 years; Alzheimer's Advocate; care giver speaker First Presbyterian Church of Greenwich, Board Member, past Fellowship Chair, Hand Bell Choir member Started Old Greenwich Merchant's Alzheimer's Awareness Week Homeless Shelter several times a year, Alzheimer's Association Women of Vision, World Vision
Professional Memberships
CTAM, WICT--cable television associations
Sharon Portin Parker Links
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