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Sam Zniber
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Sam Zniber

Vice President Programming & Program Director
Lagardere Active


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About Sam Zniber


Sam Zniber - Professional Summary:    With years of professional radio experience in executive positions, Sam Zniber serves as an expert in program management and strategic radio marketing. He began his communications career as a Radio Presenter and Producer at the NRJ Group in France in 1986.


Sam Zniber oversaw many on-air and off-air facets of radio programming and production and television broadcasting at the NRJ Group as well as the TF1, and France 2 television stations, respectively. During this time, he acquired a meticulous understanding of popular radio formats such, pop, urban, and dance. Sam Zniber also improved operational elements that established a smooth relationship between the NRJ Group stations and their listenership.


Consequently, when joining RTL's Fun Radio as the Program Manager in 1998, Sam Zniber introduced the Groove and Dance radio formats to France through Fun Radio, which led to the station's revival and a 41% increase in the cumulative audience for over three years.


Moving outside of France, Sam Zniber gained prominence as Program Director for Galaxy Radio in the UK, helping to jump the brand's listener ranking in North East England from number 3 to number 1 in just a few months after his arrival in 2001.


In 2003, Sam Zniber masterminded the Australian station Mix 106.5's spectacular 55% market share boost in only 30 months as the Program Director.


Thanks to his successes, Zniber returned to RTL in Paris in 2005, marking another period of significant audience increases for Fun Radio and RTL2.


Eventually in 2007, Sam Zniber became the Vice President of Programming at Lagardère Active Radio International in 2007, overseeing marketing, research, Internet, and programming strategies for 24 radio stations in 9 countries with a daily listenership of over 40 million. Sam Zniber's success at Lagardère included hiring Moby as resident DJ at Virgin Radio France.



Sam Zniber - Professional Experience:    

Lagardere Active

Vice President Programming & Program Director

Radio, Media, Music, Internet

Paris, FX, Metropolitan

2/2007 — Present



Sam Zniber - Education:    

UCLA, Harvard, HEC

Media, Internet, Radio, TV, Marketing



Sam Zniber - Interests:    Yoga Bikram, Tae Kwon Doe, Kickboxing, Swimming, Rollerblading


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