Public Company; OOO/U; Outsourcing/Offshoring industry
October 2008 – Present (1 year 7 months)
Lead the region’s corporate relations supporting business development plans, stablishing and executing marketing, corporate affairs and public relations strategies. Reporting to the Global Corporate Marketing Vice-president and indirectly to the Vice President of Caribbean & Latin America, the role also has two other key stakeholders: the SVP of Global Business Development and the Vice President of Corporate Services & Government Relations. This Director's role includes thought leadership, monitoring the market / environment for emerging trends, threats, and technologies, establishing best practice standards, selecting and pursuing local and regional partnerships.
Public Company; DELL; Information Technology and Services industry
November 2006 – October 2008 (2 years)
Main Results:
Regional Top of mind brand award
1st place in corporate reputation according to the Reputation Institute (England)
2nd place in work place reputation according to the Reputation Institute (England)
Positioned Dell El Salvador as a strategic player in Government, Elites and Media – Improved 35% Year over year positive to neutral perception in all audiences
Gained 3 local corporate citizenship award
Finalist in US State department, Global Corporate Excellence award
#1 in employee participation in Community involvement month
Improved employee perception year over year in 12% (Measured in question: would you recommend Dell as a great place to work?)
Improved employee retention from 33% to 80% in 14 months
Created change management and communications plans for 5 successful reorganizations
Member of the Global Corporate Contact Center Team, lead internal marketing and external communications strategies, elite engagement plans, Government relations and Public relations efforts, providing strategic communications counseling to Senior Business Managers at the site’s and Dell Corporate Executives. Lead the Company’s workplace reputation, CSR and citizenship strategy and efforts.
Public Company; MSFT; Computer Software industry
June 2000 – November 2006 (6 years 6 months)
Main Results:
Built the Basic infrastructure (Strategy, rhythm of the business, agency support, and local in country teams) for regional Public Relations and image for the Caribbean and central America Region.
Created the media engagement framework and process for the region
Created and managed a top story and media process that yielded and average of 45 top stories a year in the region (Top Story: Top Tier media + Premium placement + third party endorsement+ company key messages)
Successfully Managed 6 Media and Customer Crisis and issues
Created Major Partner initiatives that were deployed in other countries as a best practice like Computer Security Campaigns that included endorsements form Ricky martin Foundation and Arroba de oro that has been successfully Become a franchise in Latin America
9 Citizenship awards and recognitions in different countries
Personally I got 4 corporate awards for performance and best practices
REGIONAL CORPORATE PUBLIC RELATIONS AND IMAGE
MICROSOFT CARIBEAN & CENTRAL AMERICA
Lead the Region’s Citizenship and Communications efforts across countries driving implementation of Corporate, Product and internal PR Plans, messaging strategies and communications flavoured for each audience (Elites, Technical, decision makers, internal) delivering results that support the organization’s priorities
REGIONAL ENTERPRISE MARKETING MANAGER
MICROSOFT CENTRAL AMERICA
In charged of developing and implementing marketing strategies for the Enterprise Segment in Central America. Responsible for triggering demand generation for Microsoft solutions and speeding up the structured sales cycle composed by telesales, customers, partners and distributors.
Non-Profit; Telecommunications industry
December 1998 – June 2000 (1 year 7 months)
Main Results
Built and deployed a $27 Million Dollar business plan for Public Telephony
Increased 32% market share for Telefonica’s Long distance carrier number in less than 4 months
Created the backbone of the prepaid supply chain for Telefonica in El Salvador
Created and launched 14 different products for Fixed lines, public telephony and long distance in El Salvador
Successfully negotiated international long distance rates, routes and contracts with AT&T, MCI and Sprint, helping increase gross profitability in 7%
INTERNATIONAL LONG DISTANCE MANAGER
TELEFONICA DE EL SALVADOR
Provide optimal positioning of Telefonica´s International Long Distance Products and Services in the proper markets using an adequate formula of combined services and added values. Create and develop products and services in terms of pricing, functionality, and concept, to address key segments of the market.
PUBLIC TELEPHONY AND FIXED LINE BUSINESS MANAGER
TELEFONICA DE EL SALVADOR
Define and elaborate commercial plans using strategies for reaching accelerated growth levels in the shortest terms for Telefónica´s Public Telephony products. Held regular meetings with different departments, to insure that projects came on time and under schedule Create and develop products and services in terms of pricing, functionality, and concept, to address key segments of the market
CONSUMER SOLUTIONS MARKETING MANAGER
Privately Held; Telecommunications industry
January 1996 – December 1998 (3 years)
Main Results:
Built post paid partnerships with 3 mayor local banks and the biggest airline the region (TACA) increasing the customer database in more than 35,000 calling card customers
Increased collect call revenue in an average of 9% every year
Responsible for creating and deploying marketing campaigns, upholding complete knowledge of the company’s consumer and collect product line. Responsible for establishing an on going relationship with a Salvadoran Community Leaders throughout the U.S.
