Robert Oswaks |
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| President, Worldwide Marketing | |||
| Sony Pictures Television | |||
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90004, United States |
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About Robert Oswaks
Robert Oswaks - Professional Summary: Robert Oswaks specializes in marketing, promotions, and creative advertising in the entertainment industry. He is deeply experienced with traditional as well as digital and new media and is an expert in brand building and integration. Robert Oswaks attended Adelphi University, where he received his Bachelor of Business Administration in Marketing in 1978. Robert Oswaks led Orion Pictures Television as Vice President of Advertising, Publicity & Promotion from 1986 to 1991 and Pearson Television (now FremantleMedia, Ltd.) as Executive Vice President of Worldwide Marketing from 1992 to 2000. Oswaks began his career with Sony Pictures Television (SPT) in 2000 as Executive Vice President of Marketing. Robert Oswaks advanced to President of Marketing in 2008, and oversaw all of SPT’s worldwide marketing efforts, where he stayed until 2010. Robert Oswaks’ career highlights include playing an instrumental role on the team that generated nearly $3 billion in the domestic and international distribution, as well as the DVD release of the landmark comedy, Seinfeld. He directed and developed award-winning campaigns for TV’s Damages, Rescue Me, The Shield, Breaking Bad, Community, The King of Queens, and The Dr. Oz Show. Bob Oswaks conceived campaigns to develop “next-generation” audiences for long-running, hit programs that are now renewed beyond 2014. Bob Oswaks, during his 10 years running the marketing at Sony Pictures Television, revitalized the marketing programs for Wheel of Fortune, Jeopardy, Days of Our Lives, and The Young and the Restless. Robert Oswaks developed the studio’s first multi-million-dollar business-to-business website and directed the development of branded websites and new media for key programming. Robert Oswaks’s recognitions include a Key Art Award from The Hollywood Reporter, a Webby Award, Telly Award, Mobius Award, and multiple awards from Promax-BDA and its European and UK regions. In his free time, Robert Oswaks enjoys fine wine, cycling, entertaining, the culinary arts, collecting, film, and television. Bob Oswaks enjoys the culinary arts, cycling and fine wine, and is an active member of both The Jonathan Club and Soho House. Find more information on Bob Oswaks and his career at www.roswaks.com, as well as Robert Oswaks on LinkedIn and ROswaks on Twitter.
Robert Oswaks - Professional Experience:
Sony Pictures Television
President, Worldwide Marketing
Entertainment
Culver City, CA US
05/1/2000 — 05/1/2010
Built and managed a worldwide team of 70, including traditional and new media marketing; On Air and Off Air promotion; Media Relations; Creative Advertising; Media Planning; Affiliate Marketing; Advertiser Sales Marketing; In-house creative group.
Fremantle Media
Executive VP Worldwide Marketing
1992 — //2000
Robert Oswaks - Education:
Adelphi University
Marketing
Bachelor of Business Administration (Marketing)
Garden City , NY US
09/1/1974 — 05/1/1978
Norman Berkun Memorial Scholarship
Graduated Cum Laude
Robert Oswaks - Interests: Wine, Cycling, Film & Television, Culinary Arts, Entertaining, Collecting
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