Renee Fraser - Professional Summary:
A renowned entrepreneur, Renee Fraser founded Fraser Communications and has developed it into one of the leading marketing agencies in Los Angeles. Renee Fraser frequently speaks about entrepreneurship. Together with co-host Betsy Berkhemer, she addresses the most pressing issues facing entrepreneurs in today’s rapidly changing businesses environment on the weekly one-hour radio show Unfinished Business.
On the show, she also interviews some of the world’s most successful business leaders and influential authors who have written about business strategy. Renee Fraser earned the title of CEO of the Year from the Los Angeles Business Journal and the Women in Business Advocate of the Year award from the Los Angeles Small Business Association. In 2012, the National Association of Women Business Owners of California (NAWBO California) named her Woman Business Owner of the Year.
Renee Fraser has defined her business with the phrase “doing well by doing good.” To that end, she and her team have tackled several projects advocating for the importance of social change, especially on issues pertaining to sustainability. Some of her most recognized campaigns were on behalf of BeWaterWise.com, Flex Your Power, and First 5 California. Leveraging her extensive background in consumer psychology, marketing, and advertising, she has engineered effective campaigns to alter consumer mentality.
Outside of her business, Renee Fraser has been involved in her community through several different organizations, including Volunteers of America, the United Way of Greater Los Angeles, Healthy Aging, and WISE. In addition to donating to various causes, she strives to use her insight to improve nonprofits' varied initiatives and generate new revenue streams. She also spends her time mentoring young women with an entrepreneurial spirit as they create their own business ideas.
Renee Fraser - Professional Experience:
1998 – Present (15 years)
Fraser Communications is a full-service advertising and marketing agency focused on creating compelling communication that delivers results for our clients. Our capabilities include creative development and production, media planning and buying, strategic planning and research, and public relations.
Clients include Toyota, Wendy's regionally, Whole Foods Western region, UCLA Anderson, East West Bank ,Nevada State Ban,k Flex Your Power, First 5 California Metropilitan Water District and LA DWP
Renee Fraser - Education:
University of Southern California
PhD, Social Psychology
1977 – 1981