Prasad Hassan M.B.A

 

Prasad Hassan - Professional Summary:     [ Senior marketing executive with over 11 years of experience in Strategy Planning, Business Development, Sales & Marketing, Market Research, Key Account Management and Brand Management and in India and UK. Presently working with Vertebrand Management Consulting as Freelancer. A proactive planner with expertise in strategic planning, market plan execution, account management, competitor/market analysis, brand management and targeted marketing. An Out-of-the-Box Thinker with a proven track record of increasing revenues, streamlining workflow and creating a team work environment to enhance profitability. Distinction of raising funds of 18,000 pounds for nano technology start up and further influencing to get 150,000 euros from European launch pad. Exceptional communication and presentation skills with demonstrated abilities in training, team building and driving frontliners and executives. ]

 

 

Prasad Hassan - Professional Experience:     [

Career Highlights

 

Apr’07- Sep’08 Vertebrand Management Consulting Ind. Pvt. Ltd. as Consultant for Market Research & Business

Development

 

Notable Accomplishments

 Utilised the public information and personal network to develop marketing intelligence for generating leads.

 Brought consulting projects Trinity software and Sai lakshmi Industries worth 9 lakhs and provided number of qualified leads to the company and managed the pipeline and existing accounts

 Received appreciation for providing valuable information for the International project Marazzi, conducted SWOT analysis and providing competitors market share in both organised and unorganised markets of ceramic industry.

 Efficiently worked with the developers & the marketing team to understand how the product can be marketed through Sony Ericson brand.

 Developed concept for the product and helped in developing the application.

 

Projects handled with Vertebrand:

 

Title: Namdhari Fresh Retail

Contributions:

 Conducted

 Qualitative and quantitative analysis of representative products of Namdhari Fresh

 Brand Value analysis for Namdhari Fresh and Business Analysis for Market Expansion in India

 Developed strategies for market share expansion by providing valuable business insights from research studies.

 

 

Title: TTK Prestige

Contributions:

 Conducted Brand Audits throughout India covering around 400 retail outlets.

 Successfully provided valuable insights and strategies on brand performance upon evaluating each outlet.

 

Title: Cityman Clothing

Contributions:

 Conducted Brand Equity survey to understand the residual brand value of the company

 Provided new ideas for Cityman brand revival.

 

Title: TVS Tyres

Contributions:

 Conducted Brand tracking survey through out India, provided valuable insights on sales performance against competitors through quantitative research.

 

 

May’06 to Mar’07 Speed com Telecommunication UK Pvt Ltd as Business Development Manager in India and UK

 

Notable Accomplishments

• Received Managerial training from O2 for 3 months in London Head office.

• Played a key role in initiating several initiatives to expand business operation in India. Bringing telecom retailers to the negotiation table.

• Identified suitable opportunities in India for Speedcom telecommunication

• Successfully launched the Nanofactor Company in India and bringing committed investment of 5 million and received part money.

 

 

Mar’06 to May’06 Cheers Telecom International, UK as Marketing & Sales Manager

 

Notable Accomplishments

• Demonstrated excellence in increasing the sales revenue by 30% by driving distribution channels and negotiating with distributors, mini agents, and retailers to promote the company’s product while maintaining strong relationship with the vendors.

• Spearheaded efforts for improving monitoring system for sales performance evaluation and analysis.

• Provided suggestions to improve the marketing strategy by constantly providing market intelligence and through aggressive poster strategy

• Facilitated Sales team members to achieve targets and created excellent team working and co-ordinating environment and handled more than 24 sales people and managers.

• Successfully created

• 3 strong brands for 3 different destinations and created demand for the product. Mr. Phone card for Africa, Europlus for Europe, Asia 4 less for Asia.

• Creating 3 box shops in and around London high streets which is highly cost effective and profitable in terms revenue as well as visibility of the brand.

• Implemented a strategy of opening Box shops in and around London high street resulted in increase in revenue by 30% which was appreciated by MD of the company, which helped the company products to compete against competitors and increase the volume of the business.

• Showed quarterly increase in sales of above 300,000 pounds and significant market share achievements in 3 phone card product category.

 

 

Jun’04 to Feb’ 06 Mobile Enterprises UK Ltd., London as Business Development Manager

 

Notable Accomplishments

• Supported the Senior Manager during financial crisis and gave him valuable advice for decision making.

• Established a more effective system for monitoring the sales and marketing activity by adopting new sales and marketing technology with a team of 12 members.

• Successfully developed local marketing strategy with the aim of creating more customer base.

• Developed a web portal for the business and created more personalised database of the company customers with the aim of creating more revenue through this channel.

• Taken initiative to appoint telemarketing people, their by generating valuable leads and worked on corporate deals worth more than 80 thousand pounds.

• Received appreciation letter from the MD of the company for achieving big deals.

• Showed corporate responsibility and taken branding initiative by sponsoring the car to London police and received appreciation letter from the Mayor of London sir Ken livingstone

 

 

Mar’04 to May’04 AESS Ltd., London, as Day Centre Manager, Marketing

 

Notable Accomplishments

• Successfully reviewed the day centre project situation and submitted recommendations based on internal and external audits, which helped in maintaining quality service to older people.

• Distinction of raising the issues concerning health and safety, law, and legislation, policy and procedures with the management committee in order to maintain quality and standards in accordance with UK legislation.

• Handled marketing of the services to local government, NHS, by maintaining the above standards.

 

 

Apr’00 to Aug’00 Global Software, Bangalore as Asst. Marketing Manager

 

Notable Accomplishments

• Efficiently studied market conditions closely and identified potential for subcontracting business from rival companies who did not have the staffing resources to deal with volumes of business.

 

 

Previous Experience

Aug’99 to Apr’00 Kellington Soft P Ltd., Pallakad/ Bangalore as Client Co-ordinator

Jan’96 to Jul’99 Midas Events, Bangalore as Sr. Marketing Executive

Apr’95 to Dec’96 Kinetic Engineering, Bangalore as Sales Executive

 

 

Education Highlights

2002 PG Diploma in Business Administration (Marketing) from University of Sheffield, UK

2002 Warwick Skills Certificate (30 CAT points) from Warwick Business School in.

 Undergone an intensive residential course at Oxford on attaining real life enterprising skills.

 Certified and trained bookkeeper using Sage Software by Sage Software UK Ltd. (2005)

 An active and associate member of Chartered Institute of Marketing UK.

1996 Diploma in Automobile Engineering from S.J Govt Polytechnic Bangalore in.

 A level passed from Government Science College

 O levels passed with distinction in Maths and Science

 

Personal Information

Date of Birth : 26th March 1975

Contact Details : 121, B Block, Surabhi Apartments, Billekhalli, Bannerghatta Road, Bangalore-560 076

 



 

Prasad Hassan - Interests:     Prasad does various things which Interests him. He always wanted to be an actor/director and a writer. He constantly spares his time to meet his ultimate goal  in Film Industry by working with well known creative people in the Kannada Film Industry.  Currently he is working as an Associate Director to well known Kannada Film Director Mr. Sunil Kumar Desai for his upcoming projects. 

 

CONTACT INFORMATION:  Email: prasadhasan@gmail.com

MOBILE: 9901030256

 

 

 

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