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P N S S VASU
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P N S S VASU M.B.A

Sr Product Manager
 
Cadila Pharma Ltd

Ahmedabad, 380058, India

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About P N S S VASU

P.N.S.S.VASU                                                      

Mob: +91-9408310378                                      Iscon Flower, C-1-204, Ghuma Bopal

E-Mail: pnsvasu143@yahoo.co.uk                       Ahmedabad–380 058, Gujarat.

           pharmacist82@gmail.com                       Near Lal Gebi Ashram.

 

Seeking a challenging assignment in

Brand Management with an organization of repute.

 
Synopsis

r      An incisive professional with 8 years of experience in Pharmaceutical industry as Product Manager with effective communication skills and good product knowledge.

r      An Out-of-the-box thinker with handful of experience in brand management, strategic planning, market analysis, segmentation targeting, brand positioning etc with proven track record of increasing revenues & creating team work environment to enhance productivity innovatively.

r      Proficiency in successful product launches, creating brand identity, increasing revenues.

r      Presently working as Senior Product Manager with Cadila Pharmaceuticals Ltd, Ahmedabad.

r      A graduate in Pharmacy (B. Pharmacy) from Dr. M.G.R. Medical University, Chennai.

r      Having a broad exposure in Gynaec, Antibiotics, Gastro, Pain Management, Nutritional Supplements, Derma Range, Diabetology and Ayurveda as a major strength.

r      Wants to work in harmony for professional and personal growth. Possesses a flexible & detail oriented attitude. 

 

Areas of Expertise

 

r      Brand Management, Product Development, Business Development.

r      Strategic planning, Market analysis, Segmentation targeting, Brand positioning.

r      Good Training skills – Medico Marketing.

r      Identifying Product, Packing innovations.

r      Analyzing ROI, Activity implementation

r      Good knowledge about contract manufacturing, regulatory requirements

 

Organisational Details

 

Since August’12 working with Cadila Pharmaceuticals, Ahmedabad as Sr. Product Manager.

 

Credentials

  • Successfully launched Evanext (Gynec division) marketing operations.
  • Major winning brands : Haem Up Gems, Algest, Contrapil Kit
  • Successful in planning and delivering key marketing strategies and creative inputs.
  • Providing conceptual marketing strategies, promotional activity planning and product knowledge refreshment training to the field force.
  • Actively involved in designing the Promotional Budget, Promotional inputs like Visual Aid, Product Monographs, Brand building strategies and LBL’s for product promotion.
  • Conducting training program for field staff, getting product and market feed back from the selected doctors during the field work, planning and executing various product and market strategies for the company’s growth.
  • Selection of Promotional Inputs and activities
  • Analyzing product wise ROI status, Brand building strategies.
  • Identifying New Products for launch by providing novel communication.
  • Preparation of Sales forecast & Designing Special offer / Spl Promotional campaign
  • Accountable & Responsible for total therapeutic portfolio:

The Key Result Areas

 

Professional Highlights

 

  • Worked in PMT right from the 1st day of carrier.
  • Rich experience as a Product Manager – 8 years.
  • Worked for company of 5Cr – 100Cr; Brand of 1Cr – 8Cr.
  • Launched more than 40 brands.

(Commonwealth Laboratories -9, Bal Pharma – 6, Akesiss Pharma -9, Celon Labs -18)

  • Wide exposure in various functional activities – Corporate Launch, Division Launch, Brand Launch, Organizing CMEs & Round Table Meets.
  • Handful of experience in Promotional Inputs Identification, ROI Analysis, Annual Budget Preparation, Estimating & Preparing the Sales Forecast, TM - Issues Handling.
  • Major brands handled successfully Haem Up Gems (12Cr), Aziwin (6Cr), Celogest (3Cr), Balpod (2Cr), Pantofix (2Cr) Orotate (2 Cr), Evanac (1.5Cr).  

Previous Assignments

 

  • As a Sr.Product Manager in Celon Laboratories, Hyderabad till August 2012.
  • As a Product Manager in Akesiss Pharma Pvt Ltd, Bangalore till Sep 2010.
  • As a Product Manager in Bal Pharma Ltd, Bangalore till Jan 2009.
  • As a Product Manager in Commonwealth Laboratories Ltd, Chennai till Dec 2006.
  • As a Product Executive in Commonwealth Laboratories Ltd, Chennai till Aug 2005.
    • Bachelor of Pharmacy with 70% from the Tamil Nadu Dr. M.G.R. Medical University, Chennai.
    • Intermediate (Bi.P.C.) with 66% from Board of Intermediate, A.P.
      • 10th Class with 70% from Secondary School Education, A.P.
Academia

Note: Currently pursuing MBA from Sikkim Manipal University (3rd Semester)    

 

Academic Project
  • Project work done on “Effect of Piper longum & Andrographis paniculata on Antimicrobial activity with main emphasis to Antidandruff activity”

 

Academic Highlights

 

Undergone industrial training in TTK Health Care Ltd., Chennai in the following departments.

  • Quality Control, Quality Assurance, Parentrals, Solid, Liquid dosage forms & Packing.

 

IT Skills

 

  • Diploma in Computer Application

 

Academic Achievements

 

  • Participated in Debate competition during National Pharmacy week celebrations and awarded as winner.
  • Participated in Essay competition during National Pharmacy week celebrations and awarded as winner.
  • Participated in Poster presentation during 56” Indian Pharmaceutical Congress in Dec. 2004 conducted at Kolkata.
  • Participated in Poster presentation during TN State Pharma Meet in 2005 conducted ay Trichy and awarded “Best Research Work” – 1st Prize.

 

Area of Interest
  • New Product Identification
  • Conceptual Brad management
  • Brand positioning
  • Segmentation targeting
  • Medico marketing training

 

Personal Highlights

 

  • Effective communication skills with good computer knowledge.
  • Multi language proficient
    • Work effectively as independent task master and as part of a team as well.
    • Quickly learning and strive to get update with new information and practices.
    • Resourceful for a team as well as organization

 

Strength

 

  • Self motivated
  • Ambitious.
  • Confident and result oriented.
  • Ready to take up challenges

 

Personal Details

 

Date of Birth                    :        5th May, 1982.

Marital Status                  :        Married

Mother Tongue                :        Telugu

Languages Known           :        Telugu, English, Hindi, Tamil, Kannada and Malayalam.

Permanent Address                   :        S/o P.V.V.S. Ramakrishna Rao,

Srinivas Medicals, Unagatla – 534347,

Chagallu (Mandal), West Godavari (Dist.),

Andhra Pradesh.

Tel: +918813-256515/256822.

&

AJR Arcade, Plot No 149, Flat No 104

2nd Floor, Manikonda, Hyderabad–89, A.P.

Near Andhra Bank / Opp. Govt. High School

 

P N S S VASU Links

Contact Information
Email P N S S VASU
P N S S VASU - phone number +91-8813-256515
P N S S VASU - mobile number +91-9408310378
P N S S VASU - skype name VASU
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