Keith Price and Hugh Davis launched OneOpinion.com, an online survey site, in July 2011. They started OneOpinion.com, based in Westport, Connecticut, to make it easier for consumers to participate in market research surveys. Anyone may register at OneOpinion.com, a user-friendly site that allows panel members to manage their profiles and track cash rewards. Market research companies frequently rely on online consumer surveys to provide instant feedback. OneOpinion.com strives to meet this need by connecting businesses that seek feedback about their goods and services with consumers willing to voice their opinions.
In addition, OneOpinion.com offers panel members cash incentives for participating in surveys. Each survey generates a cash payment from OneOpinion.com. After reaching a $25 balance, a panel member may cash out his or her account and receive a pre-loaded debit card in the mail. Online consumer surveys benefit companies in many ways, including reduced costs and increased profit.
OneOpinion.com helps market research companies to maximize their benefits by providing them with access to a panel of consumers. When consumers register with OneOpinion.com, the site collects basic information about each registrant, including age, gender, and location. Follow-up questions may delve into a consumer’s hobbies, political opinions, and much more. OneOpinion.com then mines this data to match panel members with surveys, providing market research companies with consumers who fit their demographic requirements.
All data collected by OneOpinion.com and forwarded to participating companies remains anonymous, meaning panel member’s identities remain private. The information collected by OneOpinion.com allows market research companies to make valuable decisions about goods and services, resulting in better products.
