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Nellie Gutierrez

Business Blogging
Nellie Gutierrez

10025, United States

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About Nellie Gutierrez

 Business Blogging


Blogging is now an important part of managing your online brand presence and offers fantastic opportunities for your business. With millions of blogs in cyberspace today, this new method of communicating has even changed the publishing world. Blogging has transformed the once-static website into a continually evolving, dynamic platform where business owners can publish appealing content at the click of a button.


If you plan to blog with some success then there are some important points to consider, and if you blog for business, you should blog with results that you can measure...


Where to Start?


First of all, you are going to want your blog to stand out in the blogosphere. Ensure that your title sparks an interest with the reader. Engage them with the first few words. Titles that offer a solution to a need will also offer a high click-rate. What titles resound with your audience? What issues are they facing in their personal or working lives?


Secondly, you will need to optimize your copy for the search engines. Your title and content must be combined with strategic key words that affirm the topic of your blog. Catchy-keyword content will ensure click-through rates and Google indexing.


Killer Content


Now to the body of your post. This is crucial to the blog’s overall success. Ask yourself, ‘how am I adding value with this piece of writing?’ You have hooked your audience in with your catchy headline, but can you live up to the promise? Do not ramble on; get the point out quickly, and in an appealing, conversational style, to keep them engrossed. If you need to, use sub headings and bullet points. Make sure that the blog is presented in a simple and easy to read format.


You may decide to include images or videos within your blog. If you plan to create these yourself then ensure they are relevant to the blog, offer an added value and are created in a professional format, consistent with your brand image and online positioning. You can read our Video Master tips here. There are many viewers out there who now prefer to watch videos to discover new information, rather than reading lengthy articles, and through creating strategic videos, you will be taking your brand to the next level online.


Blogging Community


Bloggers are now integrating platforms such as Facebook with their articles, in order to build ‘blogging communities’. If you do not have one, set up a Facebook page and begin to interact with the people who comment and show an interest in what you are writing about. Create a buzz, draw in a wider audience and get your wise words out there for people to see.


Start Blogging Today


Ensure you use the powerful tool of business blogging to engage and enlighten your audience. Consider the points above and make sure you keep up to date with the ever evolving blogging world. Social media and internet marketing is constantly moving, and in order to stay ahead of the competition you must stay informed.


Good luck!



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