Nataliya is a digital marketing strategist and public relations professional with more than 15 years of experience in search engine marketing (SEO, SEM), reputation management, PR, branding and social media strategy.
Currently she is working as Vice President at Rubenstein Communications in New York City focusing on Reputation Management and Crisis Communications. Her diverse client roster includes celebrities and public figures, chief executives, financial and real estate companies, law firms, global non-profits, television and movie studios.
Prior to joining Rubenstein, Nataliya was managing SEO, Social Media and Reputation Management for Vertrue and AdaptiveMarketing brands, a direct marketing company in Norwalk, CT. She pioneered the company’s involvement in social media and Web 2.0 opportunities. Among her accomplishments have been the development and execution of search marketing and social media strategies to drive and monetize traffic for new and established web properties in different verticals. Some of the brand names include FreeScore.com, IdentityHawk, DebtPlan, CreditFYI, NewImage.com and SavingsAce.
A passionate early adopter – and technology fanatic – Nataliya loves to test new technologies and services to see how and when they should be adopted for client use. Nataliya has proven adept at implementing social CRM and Brand Reputation Management campaigns, incorporating audience engagement programs, on-line social networking and content marketing.
Native of Russia, Nataliya currently lives in New York City.