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Michael Wilson

Marketing Professional
 
Activa Group

PR2 3AQ, United Kingdom

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About Michael Wilson

 

Michael Wilson - Professional Summary:

 

Director of 3 Businesses

4 Years Advanced Marketing Study & Practice

10 Years Aerospace Sector; Six Sigma, Continous / Process Improvement

 

Michael Wilson - Professional Experience:

 

• Sales forecasts & projected finance plan – top level
• Continuous finance reporting / status
• Creation of marketing & sales funnel
• Client management throughout each phase of sales process and after sales support
• Measure of client satisfaction and implement continuous improvement
• Introduction of additional revenue streams
• Creation and implementation of business strategy plan / roadmap
• Conversion of business strategy plan into timeline & focused deliverables
• Communication of strategy to business and ongoing communication, review and support
• Six Monthly ‘Blue Ocean’ review

 

Marketing:

• Focus on testing and measuring for continuous improvement / optimisation
• Introduction of new marketing streams - (test & measure on small scale before roll out)
• Sound understanding of online / offline relationship
• Continuous client marketing (both all new / current & previous clients) – provision of something of value
• Preparation of marketing materials, cars for demonstration & shows
• Work with media team to create and deliver marketing requirements

Sales:

• Face to face client meetings / product sampling / demonstration
• Good people person, build rapport, likeability – wholly based on understanding the client and there requirements
• Creation of cold leads, networking and conversion to sales
• Up-sell & backend sales for increased business profitability – client must always feel they are receiving value

 

 

Michael Wilson - Education:     [ Not Updated Yet

 

 

Michael Wilson - Interests:     [ Not Updated Yet

 

 

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