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megan arrige

What is advertising on mobile?
 

Italy

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In the world of marketing Advertising on Mobile is the future way of making marketing to reach another level. Advertising on this medium is like advertising online but the potential when using the mobile is higher. The number of mobile phones in the world is over 5 billion. This number is higher than that of computers which are just a quarter of this. Currently, the percentage of advertising budget that is spent on mobile advertising is low.

 However, this is changing as the media for mobile telephones is evolving at a fast pace.

Advertising on iPhone is now widely used in many countries and the number of users who click on the ads that are received through their phones is increasing. The large mobile advertising companies in various countries control an industry that is worth hundreds of millions. There are various types of mobile ads like web banners, SMS advertising, games and advertising within the applications.

 The other forms of mobile advertising are video and audio recordings. The recording plays while interacting with various services. You can obtain free access to best newsletters on mobile marketing.  There are various trends to watch out for in advertising on mobile. These trends include:

- Innovations through the SMS
- Advancements with rich media forms like gaming, sound and video.                                                              
– Mobile websites or mobile applications.                                                                            
- Geo-location as a tool for advertising.                                                                                    
- The function of the mobile video

There are various models of mobile phones but 98% of the gadgets have short message services. Text messaging is among the most used forms if communication all over the world. Text messaging is preferred by mobile phone users as it is cheap and easy to use. The reason why mobile advertising by using SMS has become popular is that even those who do not send text messages will still receive messages.

Statistics indicate that the mobile users send hundreds of messages each month. This makes the ads to be spread widely and fast. The ads are also read within a short time as research results show that the receivers of text messages read them in 15 minutes. The response to text messages is done within 60 minutes. On the other hand, the email messages are not read sometimes for days.

The advertisers must decide if it is better for them to build mobile website or mobile application. There are some who decide to use both. The operating systems, screen size and the type of device are factors that determine the mobile marketing presentation.

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