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Mark Roah

SVP Business Development
 
OCTANE360

United States

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About Mark Roah

´╗┐Mark Roah graduated from San Francisco State University in May of 1992 with a Bachelor of Science in Finance. While at San Francisco State, Roah participated in such extracurricular activities as intramural flag football and the University’s Fraternity Baseball Tournament as a member of Phi Kappa Tau. Today, Mark Roah is Senior Vice President of Business Development at Simply Static, LLC—an Internet marketing firm based in Los Angeles, California. Roah’s executive position with Simply Static comes after a long history of dynamic professional endeavors, primarily in the Internet industry. From January 1997 to January 2002, Mark Roah juggled a variety of high-profile responsibilities at Santa Monica, California-based L90, Inc. Internet marketing and advertising firm L90, Inc. is credited as the first premium online advertising sales network. As the Co-Founder, Director, and Senior Vice President of Business Development at L90, Mark Roah was responsible for developing business lines and expanding existing online marketing services, including the early adoption of text-based advertising. After his time with L90, Inc., Mark Roah moved on to serve as Vice President of Business Development of Verapass Marketing, LLC, in El Segundo, California. From February 2002 to May 2005, Mr. Roah proved himself highly instrumental in the development of Instream—Verapass’ proprietary direct marketing e-commerce recommendation engine—as well as the development of Verapass’ advertising network base. As a consultant for Oversee.net (a position he held from August 2005 to May 2006) Mark Roah repositioned advertising sales initiatives for the company’s ad network property, Revenue.net. As an outside consultant, Roah succeeded in increasing advertising revenue on direct navigation traffic for domains under the management of Oversee.net and Revenue.net. Soaring Society of America member Mark Roah resides in Rancho Palos Verdes, California.

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