Marcello Cividini Esq.

Italian pioneer in Direct Marketing, works at Corriere della Sera (first newspaper in Italy) up to 1979.
Fund raiser and database builder for many United Nations Agencies, UNESCO, UNICEF, RED CROSS, UNHCR.
Now founder and CEO of Coupon Line a company dedicated to revolutionary targeting technique in retail chains.
Journalist, blogger and Teacher in Direct Marketing at Brand Communication Master in Venice Ca’ Foscari and Brand Marketing Strategy in Milano Politechnic University.
China Partners is a new marketing venture in Shangai.
Social Networker 2.0
http://coolkitchen.ning.com/

Specialties:

Third generation CRM.
Wireless loyalty systems, Machine to Machine marketing application, Machine to People, wire&wireless sweepstakes, promotion automation, subversive loyalty programs.

 

CustomerCentric italian site
Subversive marketing techniques

Marcello's Kitchen
Personal Social Networking site

italian blog
Subversive marketing, marketing critic

LinkedIn profile

ChinaPartners
Developing Italian Food business in China