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Malcolm Storey

Malcolm Storey Ph.D.

Director
 
Worldwide Business Portfolios Ltd.

33 North Street, Jarrow, NE32 3PG, United Kingdom

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About Malcolm Storey

 

Malcolm Storey is a Competitive Marketing Specialist who changes Corporate Performance to Industry Leadership. His job is to bring revenue growth to Companies serving the Subsea, Oil and Gas and Heavy Engineering Industries by enhancing their Commercial Exploitation.

 

He founded Worldwide Business Portfolios in 1982 following a corporate career with De Beers in Johannesburg, Ingersoll Rand International in Beirut and GE (USA) in London. Worldwide is an Investment Vehicle with interests in Capital and Revenue Projects that focuses on Privately-owned, Supply-side, High-technology Engineering Companies.

 

His approach develops the kind of fresh perspectives that exploit Strategic Awareness and his Coaching Skills inspires a Competitive Mindset in High-technology Businesses.

 

The key to Strategic Innovation is ‘Change’ and most Technology Industries are composed of Specialist Suppliers grouped into Oligopolies. The only way to increase Sales in any oligopoly is at the expense of Competitors and these are differentiated by the Value-contributions they bring to the job: so the key to Growth comes from enhancing the way the Supplier Exploits their Technological Innovations through improvements in Market Competitiveness.

 

Capabilities:

  • Consultancy, Associate, Contract, Interim and Change Management
  • Strategy Design, Marketing and Business Development
  • Revenue and Corporate Growth Programmes
  • Business Transformation and Turnaround
  • Corporate De-Briefing and Market Restructuring
  • Global Market and Marketing Research and Analysis
  • Product-Market-Geography Cells and Business Modelling
  • White Papers on ETO Strategic Activity, Intervention, Relationships and Supply Chain
  • Lecturing in Marketing, International Marketing and Corporate Strategy
  • Introduction of an Integrated Strategic Marketing Capability

 

Contributions:

For example: he suggested Selling Intellectual Property to India to raise the revenue and Venture Capital to buy a US business. This transformed a small IT manufacturer into a player on the world stage before it was acquired by Sun Microsystems.

 

He bought and developed a 10 000 sq. ft. Listed Building on the Quayside in Newcastle upon Tyne before realising a 600% Return on the Investment.

 

Malcolm’s contribution to a small, High Integrity Valve manufacturer showed them the power of Conference Selling that opened avenues of influence hitherto closed.

 

He used Global Time differences to manage the information that displaced a competitor from a Turbine Package for Pertamina in Indonesia. This won a $6m Order for three Steam Turbine-Double Reduction Gear Drive Trains for Reciprocating Compressors.

 

Malcolm holds a PhD in Offshore Strategic Relationships and his research revealed the philosophy of Phenomenology. This is an interpretive, asymmetric, mindset that complements the logically Positivist outlook used so successfully in the natural and applied sciences like Engineering. Phenomenology asks ‘Why?’ and, more particularly, ‘Why not?’

 

This stimulates the inspiration to design a Collaborative Approach to Early Involvement with the User which generates the opportunity to create the self-sustaining Growth and Market Dominance to transform a Company into a Global Enterprise and win Industry Leadership.

 

Malcolm holds a PhD in Offshore Strategic Relationships and his research revealed to him the philosophy of phenomenology. This is an interpretive, asymmetric mindset that complements the logically, positivist outlook used so successfully in the natural and applied sciences like Engineering. Phenomenology asks ‘Why?’ and, more particularly, ‘Why not?’

 

This stimulates the inspiration to design the kinds of Products and Services that address Issues pre-determined by the User. It is this Collaborative Approach to Early Involvement that generates the self-sustaining Growth and Market Dominance that transforms a Company into a Global Enterprise and wins Industry Leadership.

Malcolm Storey Links

About Worldwide Business Portfolios Ltd.


Malcolm Storey - Professional Summary

Malcolm Storey is a Competitive Marketing Specialist who Identifies Opportunities and Designs ways to Exploit them.

This has Four Effects: Sales go up; Costs of Sales go Down; Product Development Costs go down; Contributions to Profits go up.

The Oil and Gas Industry is composed of Oligopolies and the only way to Increase Sales in an Oligopoly is at the Expense of Competitors.

Marketing improves Competitiveness and Transforms Companies to Global Enterprises.

 

Worldwide Business Portfolios - Professional Summary

Worldwide is a Competitive Marketing Consultancy that sees Marketing as the Oxygen that feeds a Growing Business: Colourless, Odourless and Tasteless but the Lifeblood of a Successful Enterprise. External Consultancy brings Asymmetric Thinking to the Table and it is this differentiated perspective that inspires the Game Changing innovations that change Corporate Performance to Industry Leadership. Its job is to design Revenue and Corporate Growth Programmes for Companies serving the Subsea Oil and Gas Industry.

 

Worldwide is a Member of the Society for Underwater Technology and Subsea UK; it works internationally and has Interests in Capital and Revenue Projects.

A Company Profile exists on;

www.worldwidebusinessportfolios.com

 

Worldwide Business Portfolios - Professional Competencies:

  • Strategy, Marketing and Business Development
  • Revenue and Corporate Growth Programmes
  • Corporate De-Briefing and Market Restructuring
  • Global Market and Marketing Research and Analysis
  • Business-Market-Competitive Strategic Positioning
  • Product-Market-Geography Cells and Business Modelling
  • Marketing Communications and Writing Capability
  • White Papers on Strategic Competitiveness
  • University Lecturing in Marketing and Strategy
  • Introduction of an Integrated Strategic Marketing Function
  • Consultancy, Contract, Interim and Change Management

Malcolm Storey – Career, Education and Professional Memberships:

  • Project Metallurgist, De Beers Industrial Diamond Division, Johannesburg
  • Special Representative, Ingersoll-Rand International, Beirut
  • Unit Sales Manager, GE (USA) Mechanical Drive Steam Turbine Division, London
  • Director, Worldwide Business Portfolios, North East England
  • PhD, Offshore Strategic Relationships, University of Newcastle upon Tyne
  • MBA, Marketing and Strategy, Durham University Business School
  • BSc, Metallurgy, University of Manchester
  • Diploma in Marketing, Chartered Institute of Marketing
  • Subsea UK, Associate Corporate Member
  • Society for Underwater Technology, Member
  • Institute for Business Consulting, Lapsed Fellow
  • Oil Industries Club, Member

 

Contact Information
Email Malcolm Storey
Malcolm Storey - phone number 0191 489 5205
Malcolm Storey - mobile number 0796 965 9175
Malcolm Storey - skype name malcolm.ronald.
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