Little Ruler

Little Ruler - Products and Services:     We provide quality skateboarding clothes and gear for babies, toddlers, kids (4-7), and boys (8-12), including many exclusively licensed skateboard branded clothing items. Currently, our product line includes fifteen licensed brands including:



Independent Trucks - http://bit.ly/lr_indy

Santa Cruz Skateboards - http://bit.ly/lr_santacruz

Quiksilver - http://www.littleruler.com/quiksilver.html

Nor Cal - http://bit.ly/lr_norcal

DC - http://www.littleruler.com/dc.html

Vans - http://bit.ly/lr_vans

Most of the brands and products we carry are exclusively licensed and have never been available to infants and toddlers before.

Little Ruler - Hours of Operation:     Our online store is ALWAYS open and ready to provide you with quality skate gear! You can also reach us via phone from 9am - 5pm PST at 866.767.4062 or email us at customercare@littleruler.com. Or, if you are a store that would like to carry our licensed brands (Independent, Santa Cruz, Nor Cal, Creature, and Thrasher), please contact us at: sales@littleruler.com or 866.767.4062. 

Little Ruler - Payment Options:     We accept VISA, MasterCard, Discover and American Express. 

Little Ruler - Additional Details:     

Little Ruler, founded in September 2004 by ‘80s skateboard legend Jeff Kendall and his wife Maureen, was inspired in part by Jeff’s former profession and in part by the birth of their two sons, Cole and Parker. “Until we had Cole, I had no idea just how hard it would be to find cool clothes for kids,” admits Jeff, who says nothing about how uncool it is to spit up on dad when he’s feeding you strained carrots.

Luckily, with Jeff’s position as vice president of NHS, a Northern California skateboard, snowboard and surfboard manufacturer, he was able to custom-print some one-pieces and junior t-shirts with cool brand logos. Maureen recalls, “When our kids wore this stuff, the reactions from people made us realize that skaters and skate fans of our generation may have become parents, but they haven’t lost their passion. So we founded Little Ruler to share that passion with the little ones in their lives.”

Not that Little Ruler appeals solely to skaters and skate enthusiasts. The San Jose Mercury News crowned the brand its “Find of the Week,” its punk styles have graced the pages of parenting and entertainment magazines, and “Access Hollywood” spotlighted its rising popularity among the celebrity mom set. For dressing her kids Maddox and Zahara, Little Ruler is Angelina Jolie’s “favorite fashion line,” and new moms Britney Spears, Jennifer Garner and Gwen Stefani, as well as new dad Jason Lee, have also embraced the brand for its “edgy style with attitude.”

Little Ruler is proud to donate to the following charities:

Alliance for Smiles - Non Profit helping children with clef lip/palate anomalies. http://www.allianceforsmiles.org/

SMA - Non Profit helping children and families with Spinal Muscular Atrophy. http://www.fsma.org/