Lisa Merriam

Lisa Merriam is an independent brand consultant with 20 years of strategy, positioning, and copywriting experience.Lisa Merriam has made a career of helping companies build and manage brands. Her expertise is focused on brand strategy, brand naming, brand identity, including logos, visuals systems, brand launch and implementation. She also is a seasoned copywriter, with expertise writing websites, brochures, press releases, ads, magazine articles and more. Lisa is expert in digital convergence, and Web video. She maintains a vlog and blog at www.merriamassociates.com. She has written for publications such as American Bank Marketing, Apparel Magazine, China Business News, Sporting Goods Business and others. 

 

Clients include large multi-nationals like Exxon-Mobil (post merger strategy and ongoing product positioning, naming, design), Johnson & Johnson (positioning and design for the 2008 Beijing Olympic Games), and ADP (researching the small business market and repositioning and describing products for that target), but also small companies like Chicago Induction (repositioning company and rewriting all marketing materials including brochures, sales letters, web site), Edison Group (rewriting market analyses and product reviews), ITG (positioning, messaging framework, rewriting brochures, websites, advertising, press releases, and other marketing materials as needed), and dozens of start-ups.

Prior to becoming an independent consultant, Ms Merriam was Director in the Brand Strategy practice of McCann-Erickson’s FutureBrand consultancy. She worked with clients as diverse as McGraw-Hill, D&B, UPS, and Exxon Mobil. Prior to that Marketing Director at E Ink Corporation, an MIT start-up and was Vice President of Marketing for CENUS Corporation, and Internet technology firm spun out of the University of California Santa Cruz. She began her career selling advertising space and syndicated data at Downey Communications, a family-owned company.

 

Lisa is mother to two children (Lucy Merriam and Joe Merriam) and is also the author and illustrator of several childrens' books including Oliver's Book and Kribit the Red Toad from Maryland.