Lea Shappee |
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| Sponsorship Chair | |||
| Dietitians in Integrative and Functional Medicine | |||
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33704, United States |
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About Lea Shappee
Professional Summary:
With experience in business development, community relations, project management, and sales, Lea Shappee is now a leading member of the Executive Committee for the Dietitians in Integrative and Functional Medicine (DFIM) Dietetic Practice Group. Working with DIFM as the Sponsorship Chair, Lea Shappee looks to identify prospective corporate backers and garner publicity and community recognition for the organization. Aside from obtaining contributions from corporate sponsors, Lea Shappee is able to provide members of her organization with innovative informational conferences via the web. The contributions Lea Shappee garners from businesses allow her organization to publicize their activities through a multitude of platforms. Currently, the sponsorship opportunities Lea Shappee oversees include podcasts, webinars, virtual review sessions, newsletters, database recognition, and leadership retreats. To recognize companies sponsoring her podcasts, Lea Shappee inserts their logos into the podcast and the DIFM website. She also extends verbal, written, and electronic acknowledgements. Similar marketing strategy is utilized with webinar and virtual review sponsors. Lea Shappee recognizes supporters through the DIFM newsletter as well. Companies who fund the peer-reviewed publication receive advertising and either a highlight or insert. Lea Shappee has organized the website to recognize the organization’s backers by inserting a pop-up message to thank each donor when links of the subsidized websites are viewed. Lastly, businesses working with Lea Shappee to finance retreats are granted presentations to introduce their companies to DIFM members. One such instance of Lea Shappee's success in community outreach for sponsors is highlighted in a recent business relationship. Lea Shappee was able to secure monetary support from Gaia Herbs in the sum of $10,000. During the May 2011 leadership retreat, Lea Shappee has preemptively listed nearly a half dozen ways in which she will publicly recognize Gaia Herbs, including allowing representatives to give the retreat's introductory presentation. Lea Shappee also distributes information about Gaia Herbs' products and will acknowledge their contributions via DIFM newsletter, website, and inserts in publications. Finally, Lea Shappee grants webinar, podcast, or membership mailing list access to her titanium-level sponsors.
Professional Experience:
Dietitians in Integrative and Functional Medicine
Sponsorship Chair
2010- Current
Education:
University of Tampa - John H. Sykes College of Business
Business
MBA
Tampa, FL US
05/1/1985 — 05/1/1987
University of Tennessee-Knoxville
Medical Nutrition Therapy and Food Science
Clinical Nutrition
Knoxville, TN US
09/1/1974 — 09/1/1979
Lea Shappee Links
