Though not every person is capable of doing running a successful business at home, you should not let that dissuade you from giving it a shot. This is especially true today, when at an insignificant cost you can create any of an assortment of home-based businesses with a computer. All it requires is an inexpensive, high-speed Internet access, and the motivation to spend some time doing the research. A computer-based business has a global reach with limitless consumers, whereas a brick and mortar business is limited to local custom and has pricey set-up expenses. Everyone in the world who's got access to the Internet is a potential consumer.