Kathleen Kusek

 

Kathleen Kusek - Professional Summary:     Kathleen Kusek is an experienced and highly sought after marketing professional with a track record of identifying and leveraging consumer insights for the world's most well-known brands including TiVo, Genentech, Pioneer Electronics, The Four Seasons Hotel & Resorts, Sonoma County Tourism, Blackstone Wine, Constellation Brands, IAC, Kellogg's, Proctor & Gamble, The Clorox Company, Del Monte Foods, and Kraft. Melding an innovative process of qualitative and quantitative research techniques, Kusek creates fact-based, actionable recommendations for effective communication plans. She is an expert commentator on consumer-based issues for broadcast and media and her perspectives are often published in marketing-based issues. Clients appreciate Kusek's partnership and commitment to their businesses, good humor, and tireless commitment to solving their most challenging business issues. For that reason, her client relationships span decades, categories, brands, and target segments. Kusek is an experienced consumer researcher, enlisting a variety of techniques based on specific business issues and needs--including online surveys, ethnography, consumer intercepts, trade analyses, one-on-ones, and traditional focus groups. Kusek believes in incorporating video into her analysis and reports, so that the target audience speaks for themselves. Her thoughtful and actionable reports are what keep top marketers seeking her assistance over the years. Kusek also contributes to her community through pro bono efforts for charities and local political campaigns.

 

 

Kathleen Kusek - Professional Experience:     

Firehouse Marketing Services

Principal

Advertising and Marketing Services

San Francisco, CA US

03/1/2007 — Present

 

 

Kathleen Kusek - Education:    

Northwestern

Journalism

MS

Evanston, IL US

 

 

 

Kathleen Kusek - Professional Organizations:

American Marketing Association

 

 

Kathleen Kusek - LookupPage

Firehouse Marketing Services

The Science of Choice

Marketing Technology Services