Julie Monson

 

Julie Monson - Professional Summary:    

 

Shoreview, Minnesota resident Julie Monson brings her rich and diverse marketing research experience to clients nationwide. Upon earning a Bachelor's degree in Business from the University of Minnesota Carlson School of Management, Julie Monson joined the professional world while simultaneously pursuing graduate studies at the University of St. Thomas in St. Paul, Minnesota. Monson received her Master's degree in Business Administration from St. Thomas and joined the professional world soon after. Landing the position of Project Director of Marketing Research and Consulting at Mid-Continent Research in Minneapolis, Julie Monson began a promising career in market research and analysis. From 1983 to 1987, an array of Mid-Continent clients came to depend on Julie Monson for her guidance and investigation into both qualitative and quantitative issues. Land O'Lakes recruited Julie Monson in 1987 as a Marketing Research Manager in the Consumer Packaged Goods (Dairy Foods) division. Monson researched consumer attitudes and behavior on butter and margarine and helped introduce the first-ever light butter to the U.S. marketplace. Developing strategies to advertise and position the new product, Julie Monson played an essential role in its success. Working on another Land O'Lakes brand, Monson's research efforts ultimately contributed $14 million to Land O'Lakes' annual sales revenues. Monson's research into underperforming brands also saved Land O'Lakes $500,000 per year. In 1994, Julie Monson joined Martin/Williams Advertising as Senior Account Planner, greatly increasing her oversight and responsibilities. At Martin/Williams, Julie Monson focused on all aspects of the advertising industry, from account and strategic planning to creative development and refinement. Monson facilitated development of new businesses pitches, created positioning strategies for brands, and facilitated brainstorming workshops. Monson left in 2001 to form Julie F. Monson Marketing Research & Planning. Julie Monson has turned Julie F. Monson Marketing Research & Planning into one of the premiere firms in the Minneapolis/St. Paul region. Julie Monson counts several advertising agencies, Otto Bock Healthcare, University of Wisconsin, U.S. Bank, Best Buy, Polaris, and ConAgra among her expansive client base. With a steadfast dedication to research, data analysis, and strategic planning, Julie Monson maintains a unique and specialized presence in the marketing research industry.

 

Julie Monson - Professional Experience:    

 

Julie F. Monson Marketing Research & Planning
Owner
Marketing Research Consulting
Shoreview, MN US
2001 - Present

 

Mid-Continent Research
Project Director
Marketing Research / Consulting
Minneapolis, MN
1983 - 1987

 

Martin/Williams Advertising
Senior Account Planner
Advertising
Minneapolis, MN
1994 - 2001

 

Land O'Lakes
Marketing Research Manager
Consumer Packaged Goods: Dairy Foods
Arden Hills, MN
1987 - 1994

 

Julie Monson - Education:  

 

University of St. Thomas
Business
MBA
St Paul, MN
1984 - 1987

 

Gustavus Adolphus College
Economics
St Peter, MN
1979 - 1981

 

University of Minnesota Carlson School of Management
Marketing
BS- Business
Minneapolis, MN
1981 - 1983

 

Julie Monson - LookupPage

Julie Monson - Wordpress

Julie Monson - iKarma