Julie Bevacqua

 

Julie Bevacqua - Professional Summary:     

Multitasking is not new to Julie Bevacqua, who accepts her many roles with ease. As Vice President of Global Marketing for Atlanta-based software provider CDC Software (NASDAQ: CDCS), Julie Bevacqua is in charge of a global marketing team and a multimillion-dollar budget, used to develop business for its customer relationship management (CRM), eCommerce, enterprise resource planning (ERP), supply chain management (SCM), and business intelligence solutions.

Julie Bevacqua is also the author of a number of papers and reports, is credited for creating a number of themed campaigns, and is the champion of online marketing initiatives at the company. In her limited free time, Julie Bevacqua shares her expertise and knowledge via her sales and marketing blog, www.juliebevacqua.com, firmly establishing her as an industry leader in software marketing.
Julie Bevacqua completed her Bachelor of Business Administration in Marketing and Human Resources at Simon Fraser University, in British Columbia. She has had a stellar marketing career and the fortune to work with local and global brands, including the Ministry of Municipal Affairs in British Columbia, Spectrum Signal Processing, and Colligo Networks, where she was in charge of the company’s communications efforts. At Colligo, her effective media outreach led several industry media outlets including Forbes Magazine and The New York Times to cover the rebranded company.
In 2002, Julie Bevacqua became Principal with The Marketing Consultancy, where she counseled investment firms, healthcare service providers, manufacturers and retailers in Canada and the United States on strategies for improving their marketing investments. She also worked with technology marketing consulting company Hale! Marketing to develop new advertising strategies for a California digital delivery service provider and led a messaging project for an advanced power products firm.

Currently the Vice President of Global Marketing at CDC Software, Julie Bevacqua leads product marketing, marketing communications, and marketing operations for the international company operating in more than 50 countries with annual revenues of more than $217 million. She remains committed to implementing standardized marketing processes and better integrating the sales and marketing function within the company.

 

 

Julie Bevacqua - Professional Experience:     

CDC Software   Vice President of Global Marketing 2/2004 - Present CDC Software is an enterprise software provider, focused on customer relationship management (CRM), marketing automation, enterprise resource planning (ERP), manufacturing operations management, supply chain management, global trade management, e-Commerce, human capital management, and enterprise feedback management. Ms. Bevacqua has championed the improvement of CDC Software’s online presence and SEO. She has developed and rolled out an integrated web and social media strategy that has transformed marketing’s lead generation efforts.

Hale! Marketing   Senior Manager, Marketing Programs 1/2003 - 1/2004 Developed visibility-increasing advertising strategies for a California digital delivery service provider, established a seminar series for a Washington State accounting software developer, and spearheaded a messaging project for a multi-million dollar advanced power products firm.

The Marketing Consultancy   Principal 1/2001 - 2/2004 Enhanced marketing strategies for financial management and investment firms, retailers and distributors, battery manufacturers, and health care service providers throughout Canada and the United States.

Colligo Networks   Manager, Marketing and Communications 2/2001 - 12/2001 Reported directly to the CEO and directed a multi-step rebranding program for Colligo’s new identity, to align with the company’s strategic direction. Media outreach efforts earned Colligo references in many noteworthy periodicals, including Forbes Magazine, The New York Times, and several industry publications.

Spectrum Signal Processing   Marketing Manager 1/1997 - 1/2001 Oversaw numerous aspects of the company's marketing plans and strategies, including public relations, brand development, and message refinement. Built a website and created advertising, newsletters, promotions, catalogues, brochures and new marketing collateral.

 

 

 

Julie Bevacqua - Education:    

Fraser University	Burnaby, British Columbia
Bachelor's Degree
Business Administration
Marketing and Human Resources

 

 

 

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