Marketing research professional Joel Tracy possesses over 20 years of experience conducting research for pharmaceutical, biotechnology, consumer packaged goods, and other companies. Joel Tracy has a distinguished work history under his belt that includes leadership positions while working with renowned corporations such as Bristol-Myers Squibb and Pfizer. Joel Tracy subsequently founded his own consulting firm, Informed Business Decisions, Inc. in 1999. As the Chief Marketing Research Consultant for the firm, Joel Tracy provides adept services in implementing successful marketing programs. Joel Tracy graduated from the University of Wisconsin-Stevens Point with a Bachelor of Science in Business Administration with a concentration in marketing. Furthering his education, Joel Tracy attended the University of Wisconsin-Madison's renowned Market Research Program to pursue his Master of Science in Business with a concentration in marketing and marketing research. Upon establishing a solid academic foundation in marketing practices, Joel Tracy entered the workforce to apply his skills. Initially entering the industry as a Market Analyst for The Upjohn Company, Joel Tracy led marketing research for cardiovascular, transplantation, and anemia products. After two years in this position, Joel Tracy transitioned to S.C. Johnson & Son, Inc., where he acted as a Senior Marketing Researcher and initiated research plans designed to direct new products and product category leaders. Joel Tracy returned to The Upjohn Company as a Worldwide Senior Marketing Research Consultant and Group Lead, and later as a Business Intelligence Manager for Pharmacia & Upjohn, Inc. Other positions that Joel Tracy has held include Manager of Global Marketing Research for Bristol-Myers Squibb’s Dermatology Division and Marketing Research Manager for Searle. More recently, Joel Tracy has been operating as a consultant of his own Massachusetts-based consulting firm, Informed Business Decisions. Drawing from his extensive experience in the pharmaceutical industry, Joel Tracy develops marketing plans for large-scale projects, such as a high-priority product launches for Roche and Genentech. Joel Tracy has also designed high-level strategies for Japanese venture capitalists and partner companies, such as Toyota Motor Corporation, Toyota Industries Corporation, and Japan Agriculture. Joel Tracy is a member of the American Marketing Association and the Pharmaceutical Marketing Research Group. He has a Professional Research Certification (PRC), Expert Level, by the Marketing Research Association (MRA).
