Jeroen Bos |
|||
| Owner | |||
| Silva Management Services | |||
|
Netherlands |
|||
|
|||
About Jeroen Bos
Personal facts:
- 20 years of management experience in Retail
- 6 years of (interim/project) management in Internet/E-commerce
- Strategist with pragmatic approach
- Highly experienced in digital strategy for "traditional" companies
- Experienced in Retail, Travel, Telecoms, Consumer Electronics, Financials, Luxury Goods and ICT
- "Can do" and "hands on" mentality
- Experienced in complex international company structures
Deep knowledge of and experienced with:
- (Hybrid) Retail development (clicks&bricks)
- E-commerce
- Online marketing
- Affiliate marketing
- Email marketing
- Email harvesting
- Google Adwords (SEA)
- Customer relations management (CRM)
- Customer lifecycle management
- Website analytics
- Website usability
- Website optimization
- Search engine optimization (SEO)
- Narrowcasting
- Social media (WEB 2.0)
- Business communities
- Social marketing optimization (SMO)
- Event driven marketing
- Customer behavioural targeting
- Customer experience management
- Customer service management
- Customer service communities
- Contact center management
- Process optimization
- Internet Scorecard
- General management
- Marketing management
- Commercial management
- Purchasing management
- Category management
- New media
- Mobile marketing
- Consumer services
- Corporate (Social) Responsibility (CSR / MVO)
Specialties-
- General management
- Digital management
- Commercial management
- Change management
- Interim management
- Consultancy
- Supervisory board
- Ventures.


