Jennyfer Rajan

''IF I KEEP A GREEN BOUGH IN MY HEART, THE SINGING BIRD WILL COME'' Infectiously optimistic, with vision, passion, character... now add inspirational team builder and quick decision maker, you get Jenny - Jennyfer Rajan - Principal Consultant and Co- founder, Stratforward. Jenny can speak with deep conviction about the impact of performance driven marketing strategies in the technology arena. Her introduction to technology marketing started with Wipro when the company was handling the distribution of Borland products. She gained familiarity thereafter with NIIT, Microsoft, SAP, IBM, Polaris (Banking Solutions) and Intel. After all this, she naturally has been able to design the right practices of technology marketing. Jenny has had the privilege of working with some of the finest advertising and marketing agencies like MAA Bozell, Contract, McCann, and she capped her formidable run with a heady tenure at Ogilvy. It is a recognized fact that Jenny's leadership and commitment at Ogilvy laid the foundation for a highly strategic, and successful, Ogilvy - IBM partnership in India. Before conceptualizing and setting up Stratforward, Jenny was heading the IMC function at IBM. Her leadership skills and professional expertise helped in bringing a remarkable degree of strategic focus and professional prowess which resulted in extremely successful communication strategies across IBM businesses. Jenny's vision for Stratforward is to take every Indian technology company to new markets and profits, and enable Indian technological skills gin worldwide recognition. Her belief is that '' decade next'' is India's and she is looking forward to India engineering many technology brands that will win huge acceptance, and acclaim in every market overseas. Jenny has a Bachelors Degree in Journalism and Psychology and a PG Degree in Mass Communications. She has over 15 years of technology marketing and communications experience. Specialties: Marketing Consulting & Services for the IT industry and Hi tech industry, Branding & Communications, Lead Generation Strategies

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