About Jennifer Barbee
Jennifer Barbee - Professional Summary:
Jennifer Barbee, President of JBinc., began her career in the early stages of the internet phenomenon and since spent 18 years marketing, writing, speaking and educating across the globe. Dubbed the "Harvard of Internet & Travel" by organizations such as NYC & Co., Jennifer has begun her quest to educate and inspire the travel industry through the introduction of eLearning and eMentoring programs. Prior to building JBinc. Jennifer lead a staff of more than 50 professionals and over 150 travel clients as President of a leading internet marketing firm for the travel industry working with some of the most prestigious brands in the world such as Walt Disney World, PGA Tour, Las Vegas, New York, Miami and many others. Today, Jennifer has taken those impressive achievements and used her knowledge of the industry to build programs that lead small and large marketing organizations to achieve great success with their online marketing programs.
Jennifer's "brand conscious" approach has been cultivated through her aptitude and application of every discipline in advertising, branding and technology. Jennifer thrives in the arcane world of marrying technical specifications and the fine art of Branding. Considered a master of her domain, Jennifer is an advertising executive with true case study experience in almost every discipline of branding, design, technology, destination marketing, print media, Internet media, marketing, public relations, business development, client relations, strategic partnerships, business unit creation, and agency management.
Jennifer Barbee - Professional Experience:
Jennifer Barbee pioneered new levels of analytics and personalization for travel clients in 2003, launching some of the first software to address the needs of convention and visitors bureaus, travel partners and consumers specific to destination marketing. Her proprietary analytic innovations continued in recent years to include: organic Internet marketing & public relations valuation, Online brand valuation, Online mind share and brand potential.
As a speaker and trainer, she has been the keynote for more than 40 national and regional conferences. A frequent name on many conference programs, Jennifer has spoken for organizations like Destination Marketing Association International, Travel Industry Association of America, Southeast Tourism Society, Western Association of CVBs, Kentucky Governor's Conference, Mississippi Governor's Conference, and Society of Incentive Travel Executives. She has become so popular for her thought-leadership in travel that the Florida Association of CVBs calls her "the Gold Standard for Internet Marketing," and others claim with her on the roster, "it's a seat filler."
Through the years, Jennifer Barbee has won more than 20 awards for her work in Internet Services for Travel clients. As a media resource, she has been called upon for many publications, including the Atlanta-Journal Constitution, USA Today, Marketing y Medios, AdWeek, The Desert Sun, Spas & Resorts, and others. She is a member of the National Speaker's Association, Public Relations Society of America, the National Association of Female Executives, the National Museum of Women in the Arts and Mensa.
Jennifer Barbee - Recent Press:
"A Recession Summer Theme: Come On In, the Travel's Cheap" - NY Times, June 25, 2009
"Panama City Beach Summer Ad Campaign" - WJHG News Channel 7, March 26, 2009
"Jennifer Barbee, Inc. Unveils Leading Edge..." - Press Release, January 29, 2009
"Jennifer Barbee is Good...Real Good" - PCBeach Access, January 9, 2009
"TDC Seeks Input on New Web Site" - Panama City News Herald, January 8, 2009
"European Tourist Market Eyeing Panhandle" - Panama City News Herald, December 9, 2009
"Jennifer Barbee Takes the Cake" - PCBDaily.com, November 7, 2008
Jennifer Barbee Links
Jennifer Barbee, Inc. Web Site
As a boutique internet consulting firm, Jennifer Barbee, Inc. supports our clients with highly-specialized expertise in Internet Strategies, Advertising, Travel Industry, Agency Management and Destination Marketing.
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