About James Porter
Based in East Peoria, Illinois, entrepreneur and health coach James Porter is the owner and CEO of Varsity Publications, Inc. and the co-owner of RejuvANation, an integrated health and medical clinic. In addition to overseeing two separate enterprises, James Porter donates to a number of charitable organizations. Previously, James Porter attended Illinois State University. In January 2010, Mr. Porter enrolled in courses to become Nutrition and Health Coach and an Integrated Health Coach at the Institute for Integrative Nutrition. The Institute is the world's largest school for nutrition and promotes an alternative, integrative approach to health and wellness.
As the co-owner of RejuvANation, James Porter works as both a nutritional planner and a health coach. James Porter also oversees marketing, customer relations, and daily operations for RejuvANation. Under James Porter’s guidance, the clinic has welcomed 1,500 patients since opening in March 2009. James Porter is the Editor and Publisher of both Balance Health & Wellness and MVP Outdoors, a publication that promotes discussion of integrated medicine's benefits. James Porter has written articles on applications of integrated medicine ranging from diet and weight loss to andropause and the prevention of chronic disease.
James Porter opened Varsity Publications, Inc. in September of 2005, and since then he has expanded the business from 4 employees to 26. Varsity Publications provides printing and publishing services for thousands of customers around the country. Through Varsity Publications, James Porter also contributes to a variety of cultural and charitable organizations, including St. Jude Children's Research Hospital, the Sun Foundation, the Peoria Ballet, and the National Multiple Sclerosis Society.
James Porter is a longtime supporter of high school athletics, and enjoys working out, playing soccer with his son, and practicing martial arts. An avid outdoorsman, James Porter counts hunting and fishing among his favorite pastimes.


