James Della Bella

Professional Summary: 

 

With his “green” insect repellent, Greenerways Organic CEO James Della Bella demonstrates his commitment to environmentally-sound goods. James Della Bella founded Greenerways for the purpose of providing earth-friendly products that can be produced solely with natural, sustainable ingredients. He executed on this belief when he and his team created Bug-it-Off, the first and only insect repellent made from entirely organic ingredients. In contrast to other repellents that seem to contain a long list of lab-produced chemicals, James Della Bella formulated Bug-it-Off with a simple combination of naturally-derived materials. Containing oils from citronella, lemongrass, and orange rind, Bug-it-Off reduces the risk of harsh, allergic skin reactions. Greenerways Organic cites the U.S. Environmental Protection Agency as having shown that oil of citronella repels insects such as mosquitoes, ticks, fleas, and black flies, while causing no adverse reactions to plants and wildlife. The Journal of Economic Entomology has also stated that orange rind oil serves as a potent insect killer with a 68 percent effectiveness rating. Because of a special bottling technique designed by James Della Bella that inserts each oil separately into the bottle, Bug-it-Off’s repellent effect remains preserved during the packaging process. Additionally, this bottling technique combined with Bug-it-Off’s low number of ingredients ensures a cost-effective product. This allows James Della Bella and Greenerways Organic to sell Bug-it-Off at an affordable price while retaining profit. In addition, James Della Bella reported that sales figures for 2009 had advanced from initial release figures by 300 percent. With impressive sales, low-cost products, and a passion for the environment, Greenerways Organics, as led by James Della Bella, expects to provide safe goods for years to come.

 

 

 Professional Experience:     

 

Greenerway Organic Inc.

CEO, CFO

Consumer Products

Weehawken, NJ US

08/1/2006 — Current

 

Mission Statement: "To Provide Healthy and Sustainable solutions for everyday life, while still being affordable."

 

Raise capital; solve employee problems they can't solve on their own. Provide a general strategy for us to follow.

Designed the first 100% percent organic bug repellent with any emulsifiers, glycerin, etc, that may cause skin irritability. Have increased 280% percent in 2008, and another 300% in 2009.

 

 

Education:  



Fairleigh Dickinson University

Economics, with minor in Math

Bachelor's

Madison, NJ US

09/1/2001 — 06/1/2008

 

Phi Beta Cappa, Magna Cum Laude

 

 

 

 

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