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Ivo Pezzuto
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Ivo Pezzuto M.B.A

Senior Professor of Strategy/Business
Policy and Marketing 
Swiss Management Center


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About Ivo Pezzuto


Ivo Pezzuto - Professional Summary:     

Born in Italy and raised in the U.S.A., Professor Ivo Pezzuto, is a Marketing, Strategy & Business Development Faculty at Swiss Management Center since 2006 and a Marketing, Finance and Strategy Subject Leader at other Business Schools since 2003. He is also a Principal Management Consultant.


Prior to his current international academic and consulting experience he has a successful track record of over fifteen years of corporate career in Europe as manager, senior manager, vice president (i.e., Chief Risk Officer of European Division), and advisor of leading global banks, financial services institutions and multinational organizations such as, ING Advisory, Citigroup, Diners Club, American Express, Accenture, Fidis (Fiat Group's financial service holding).


He is also an Advisor to Gerson Lehrman Group of New York and Standard & Poor's Vista Research of New York. He holds a BS degree from New York University Stern School of Business; an MA in Economics and MBA degree from SDA Bocconi School of Management, Milan, (Italy), and has attended several executive development seminars in Europe (i.e., ISTUD and SDA Bocconi School of Management) and in the U.S.A. (i.e., Accenture Center for Professional Education) on management consulting, marketing, strategy, credit risk management and general management topics. He has also undertaken doctoral research work (DBA) on strategic management at Swiss Management Center.




Ivo Pezzuto - Professional Experience:    


My academic and consulting areas of specialization and expertise include: executive training, marketing research, business and corporate strategy, industry and competitive analysis, scenario analysis, blue ocean strategies, innovation strategy, project management and business planning, business process reengineering. Corporate finance, retail, consumer and corporate banking. Credit and financial management operations, credit policy, credit risk management, scoring, rating, Basel II. Strategic opportunity management, e-marketing, strategic marketing, marketing of services, international marketing, strategic management and marketing plans development, business development, consumer marketing, business marketing, marketing research, marketing in the emerging economies, product management, brand management, non-conventional marketing.


Professor of BA, MBA, DBA Strategy and Marketing courses and Executive Education. Management consultant specialized in e-marketing, strategic marketing, marketing of services, international marketing, business development, consumer behaviour, marketing research, business marketing, product management, brand management, non-conventional marketing, corporate and business strategy, finance, credit risk management, unsecured lending, and financial services management.





Ivo Pezzuto - Education:    


  •  2009 (expected) Swiss Management Center, Zurich (Switzerland)
     Degree: Doctorate in Business Adminitration (DBA) - Specialization: Strategy


  • 2008 - 2008 Fondazione ISTUD School of Management, Stresa (Italy)
    Degree: Executive Development Program
    Specialization: General Management


  • 2004 - 2005 SDA Bocconi School of Management, Milan (Italy)
    Degree: Master of Business Administration (MBA)
    Specialization: General Management


  • 2003 - 2004 SDA Bocconi School of Management, Milan (Italy)
    Degree: Master in Economics and Management (MA)
    Specialization: Economics and Management


  • 2000 - 2000 SDA Bocconi School of Management & CFMT, Milan (Italy)
    Degree: Senior Executive Program
    Specialization: General Management


  • 1985 - 1989 New York University Stern School of Business, N.Y.C. (U.S.A.)
    Degree: Bachelor of Science in Business Administration
    Specialization: Marketing and International Business




Ivo Pezzuto - Interests:     [ ] 



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