Ira Gleser M.B.A

 

Ira Gleser - Professional Summary:  



Ira Gleser exhibited an impressive capacity for developing highly creative brand-building and promotional programs in his role as Director of Marketing and Communications for Newell Rubbermaid's Tools and Hardware division. In this position, Ira Gleser oversaw 25 successful product launches, as well as numerous campaigns that greatly raised the profile of key tool brands in a variety of markets. Managing strategic planning, development, and the implementation of promotional initiatives, Ira Gleser led the internal communications, creative services and event/PR team. Ira Gleser also facilitated relationships with a number of advertising, PR, and marketing firms. Ira Gleser functioned as team leader for Newell Rubbermaid’s Tools and Hardware division's first comprehensive brand research and segmentation study, optimally repositioning one of the company’s flagship tool brands. Moreover, Ira Gleser employed his understanding of target marketing and resource management to increase incremental sales at home improvement centers and hardware chains across the country.

 

Ira Gleser also spearheaded another program that was the first of its kind at Newell Rubbermaid's Tools and Hardware division, a fully integrated national promotion designed to fully activate the division's NASCAR sponsorship. Ira Gleser facilitated the creation of the IRWIN Ultimate Tradesman Challenge, overseeing a campaign that took place in more than 30 states, featuring over 150 events, and generating $4 million in incremental sales. Ira Gleser also directed the development of an online promotion for VISE-GRIP, which Newell Rubbermaid’s creative team dubbed “Tell Us Your VISE-GRIP Story.” With Ira Gleser’s assistance, the campaign produced impressive results, generating 2,500 story submissions and more than 60,000 sweepstakes entries.

 

Prior to joining Newell Rubbermaid, Ira Gleser served as Field Marketing Director of Charles Schwab’s Eastern Retail Division, managing 75 branch locations spread across 14 states. In this capacity, Ira Gleser formed lucrative strategic partnerships with key players in the luxury brand market including Nordstrom, Inc., Tiffany & Co.; and Mercedes-Benz, LLC. Currently residing in Charlotte, North Carolina, Ira Gleser employs his skills as a contract marketing consultant.

 

 

 

 

Ira Gleser - Professional Experience: 



Newell Rubbermaid Inc.

Director, Marketing Communications

Charlotte, NC

7/2006 – 1/2009

Accountable for the strategic planning, development and execution of all marketing communications programs and initiatives in support of this $520+ million division of the Tools and Hardware Group. Activities supported four brands and included management and stewardship of marketing budgets and resources. Led the internal creative services, web marketing, event management, public relations, and production team and managed relationships with ad and PR agencies and marketing firms

 

 

Ira Gleser - Education:  



George Washington University

Marketing

MBA

Washington DC US

09/1/1981 — 12/1/1982

 

 

Ira Gleser - Interests: 

golf, travel, wine, cooking, college football

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