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Heather Herman
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Heather Herman

Director of Advertising
San Francisco Examiner

94123, United States

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About Heather Herman


Heather Herman - Professional Summary:    


As the Director of Advertising at The San Francisco Examiner, Heather Herman coordinates all of The Examiner’s advertising campaigns in the San Francisco Bay Area to maximize the potential of the paper’s pioneering free distribution model. Responsible for developing multimedia campaigns that reach consumers on a number of fronts, Heather Herman connects advertisers with their target audiences by drawing on her deep understanding of customer relationships and needs.

Heather Herman invests her extensive experience in business-to-business and business-to-consumer marketing in her work for The San Francisco Examiner. As the founder of Global Business, a direct marketing company that was ranked number one in the nation in sales among competing channels for five straight years, Heather Herman partnered with 26 Fortune 500 companies to launch campaigns that resulted in increased growth and profitability. In her work with companies such as UPS, Inc.; AT&T Inc.; Verizon; and Staples, Inc., Heather Herman successfully promoted a broad range of services to consumers that included small- and medium-sized businesses as well as residential customers. Through Heather Herman’s efforts, Global Business consistently exceeded client expectations, increasing market share in Maryland, Virginia, and the D.C. metro area. From 2000 to 2007, Heather Herman was involved in every aspect of strategizing and creating marketing campaigns, including developing sales pitches, marketing materials, and sales and management infrastructures. After building a successful marketing company from scratch, Heather Herman decided to undertake the challenges of advertising in the constantly evolving media industry, joining The San Francisco Examiner in 2008.

Heather Herman was educated at the nationally ranked College of Business at James Madison University in Harrisonburg, Virginia. An active member of Zeta Tau Alpha Fraternity and heavily involved in student government, Heather Herman earned her Bachelor of Business Administration degree in 2000, with a major in marketing and a minor in psychology.



Heather Herman - Professional Experience:    


03/1/2008 — Present

Examiner Media Group

San Francisco Examiner
Director of Advertising
San Francisco, CA  94123


Highly accomplished Business Development and Sales Manager qualified for opportunity with growth-oriented company demanding expertise in marketing and sales strategies, planning and execution.


Exceptional leader with a track record of building high-performance teams, developing managers, and opening new locations nationwide.


Expertise in training and developing sales teams focused on launching marketing initiatives for new product introductions and continued new revenue and market share.


Ability to strategize and execute forward-thinking solutions across business and consumer markets on behalf of startup and fortune 500 companies.


Confident leader and team player with an aggressive yet responsive negotiation style.  Able to relate to people at any level both professionally and personally. 


Dynamic instructor, communicator and public speaker excelling in start-up situations and changing environments.


Result driven, loyal, solution oriented and self-motivated with an unwavering positive attitude towards challenges.


Proven performer who thrives on challenges, delivers results under pressure, and gets the job done; consistently exceeding all expectations.



Heather Herman - Education:    


09/1/1996 — 05/1/2000

James Madison University
Marketing Information Systems
Harrisonburg, VA 22807



Heather Herman - Interests:     


Human interest, Community, Sports, Journalism, Travel, Education, Photography

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