|Global Managing Director|
|Marketing | Direct Marketing | Digital Marketing|
London, United Kingdom
About Greg Gaffney
Greg Gaffney - Professional Summary:
♦ Expertise in Digital Marketing, eCommerce, Direct Marketing, Sales Conversion, Website Optimisation, CRM.
♦ 12 years’ experience as Board Director, building rapid growth Global businesses across a diversity of B2C and B2B sectors; Telecoms, eLearning, Media and Financial Services.
♦ Digital Marketing; PPC, SEO, Affiliate, Sub-Brands, Partnerships, Video, Display, Re-targeting, PR, Social Media, eCRM, eMail, Communities.
♦ eCommerce; Launch and management of £30m t/o International eCommerce Business, full P&L ownership.
♦ Website Optimisation; Management, Content, Analytics, U/X, Behavioural Targeting, Geo-targeting, Landing Page, eFulfilment and Conversion Rate Optimisation.
♦ Direct Marketing; DRTV, Direct Mail, Catalogues, Radio, Off-the-Page, Inserts, Product Despatch.
♦ Sales Management, driving substantial ROI and performance improvements through conversion optimisation. Inbound and Outbound call centre (35+ seats) and 3rd party.
♦ CRM, Membership and Prospect databases; Development of complex profiling and segmentation programmes across 5m+ databases, exploitation of data via targeted CRM to drive sales growth.
♦ Affiliate and Partnerships; Proven ability to initiate, develop and manage commercial Partnerships, Agency Management and £7.5m+ Marketing budgets.
♦ Creation and management of high ROI Customer Acquisition, Customer Retention, Life Time Value, Loyalty and CRM programmes.
♦ Leadership; Outstanding people management skills, building, developing, mentoring and inspiring teams of 70+; Direct and Digital Marketing, Sales, Website, eCommerce, Operations, Finance and Customer Service, creating successful performance led cultures.
♦ Record of delivering outstanding performance within high growth Direct to Customer businesses, driving digital transformations and experience of high growth Private Equity backed businesses.
♦ Highly analytical, with first class presentation, interpersonal, influencing and negotiation skills.
Greg Gaffney - Professional Experience:
Call Centre Management
eCRM and CRM
eCommerce Business Unit Management
Experience across diverse B2C and B2B sectors
Life Time Value Optimisation
Marketing Strategy and Planning
Website conversion optimisation
Greg Gaffney - Education:
The Institute of Direct Marketing
MIDM, Direct and Digital Marketing
1992 – 1993
Marketing (MIDM) including the following additional modules:
Customer Profiling and Segmentatio
Best Practice Customer Acquisition
Statistics and Testing
Developing an Integrated Digital Marketing Strategy
Effective Email Marketing
Developing an integrated Social Media Strategy
Developing a Profitable eCRM strategy
Search Engine Optimisation (SEO)
Chartered Institute of Marketing
1991 – 1993
CIM Student of the Year, 1992
Geography, English, History
1981 – 1989
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