Greg Gaffney

Greg Gaffney - Professional Summary:     

 

• Entrepreneurial senior Marketing Director with 20 years Direct Marketing, Digital Marketing, ATL and eCommerce experience, and a track record of building high growth brands across a diversity of B2B and B2C service sectors. Dynamic Board level operator, customer-centric, analytical, ROI focused, substantial achievements to date.

• Experience of leading start-ups, private equity backed turnarounds, and launching an eCommerce business, growing this to £30m+ revenue per annum, including management of all aspects of Sales (Call Centre), Direct Marketing, Digital Marketing, Website Conversion Optimisation, eCRM, Operations and P&L.

• Creation and management of sophisticated Direct Marketing, Digital Marketing and ATL / Brand Marketing programmes for Customer Acquisition, Customer Retention, Customer Loyalty, Web Traffic and Lead Generation.

• Highly experienced in the management of multi-channel Digital and Direct Marketing programmes, including Pay Per Click, SEO, Affiliate, Sub-Brands, Partnerships, White Label, Online Display, PR, Social Media, eCRM, eMail marketing, Online Communities, Direct Mail, DRTV and Press.

• Experience in leading teams and business growth across the UK, Europe and North America.

• Track record of delivering market leading ROI and profitable performance within high volume direct response marketing led businesses, including start-ups and turnarounds.

• Expertise in Website Conversion Optimisation and Call Centre Management (inbound and outbound).

• Excellent strategic planning skills and significant P&L exposure in £30m-£150m t/o businesses.

• Outstanding management and leadership skills, building, developing and inspiring direct and digital teams (10-45 heads). 

• Development of complex data profiling and data segmentation programmes across Membership and Prospect databases (5m+).

• Management of Strategic and Affinity Partnerships, Agency business relationships, and optimising ROI from £7.5m+ marketing budgets. 

 

Greg Gaffney - Professional Experience:  

 

Digital Marketing
Direct Marketing
Call Centre Management 
Customer Acquisition
eCRM and CRM
Customer Retention
eCommerce
eCommerce Business Unit Management
eCRM programmes
Experience across diverse B2C and B2B sectors
Life Time Value Optimisation
Loyalty Marketing
Marketing Strategy and Planning
Marketing Director
Multi-Channel Marketing
Online Marketing
P&L management
Private Equity
Public Relations
SEO
Search Marketing
Social Media
Start-ups
Venture Capital
Website conversion optimisation

 

Greg Gaffney - Education: 

 

The Institute of Direct Marketing

MIDM, Direct and Digital Marketing

1992 – 1993

Marketing (MIDM) including the following additional modules:
Customer Profiling and Segmentatio
Best Practice Customer Acquisition
Statistics and Testing
Brand Marketing
Developing an Integrated Digital Marketing Strategy
DRTV
Effective Email Marketing
Developing an integrated Social Media Strategy
Developing a Profitable eCRM strategy
Search Engine Optimisation (SEO)

Chartered Institute of Marketing

Marketing, MCIM

1991 – 1993

CIM Student of the Year, 1992

Whitgift School

Geography, English, History

1981 – 1989

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Greg Gaffney - LookupPage

Greg Gaffney In The News
Article in Brighton Argus newspaper

LinkedIn Profile

Online CV

Infographic CV

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