Greg Gaffney

Greg Gaffney - Professional Summary:     

 

♦ Expertise in Digital Marketing, eCommerce, Direct Marketing, Sales Conversion, Website Optimisation, CRM. 

♦ 12 years’ experience as Board Director, building rapid growth Global businesses across a diversity of B2C and B2B sectors; Telecoms, eLearning, Media and Financial Services. 

♦ Digital Marketing; PPC, SEO, Affiliate, Sub-Brands, Partnerships, Video, Display, Re-targeting, PR, Social Media, eCRM, eMail, Communities. 

♦ eCommerce; Launch and management of £30m t/o International eCommerce Business, full P&L ownership. 

♦ Website Optimisation; Management, Content, Analytics, U/X, Behavioural Targeting, Geo-targeting, Landing Page, eFulfilment and Conversion Rate Optimisation. 

♦ Direct Marketing; DRTV, Direct Mail, Catalogues, Radio, Off-the-Page, Inserts, Product Despatch. 

♦ Sales Management, driving substantial ROI and performance improvements through conversion optimisation. Inbound and Outbound call centre (35+ seats) and 3rd party. 

♦ CRM, Membership and Prospect databases; Development of complex profiling and segmentation programmes across 5m+ databases, exploitation of data via targeted CRM to drive sales growth. 

♦ Affiliate and Partnerships; Proven ability to initiate, develop and manage commercial Partnerships, Agency Management and £7.5m+ Marketing budgets. 

♦ Creation and management of high ROI Customer Acquisition, Customer Retention, Life Time Value, Loyalty and CRM programmes. 

♦ Leadership; Outstanding people management skills, building, developing, mentoring and inspiring teams of 70+; Direct and Digital Marketing, Sales, Website, eCommerce, Operations, Finance and Customer Service, creating successful performance led cultures. 

♦ Record of delivering outstanding performance within high growth Direct to Customer businesses, driving digital transformations and experience of high growth Private Equity backed businesses.

♦ Highly analytical, with first class presentation, interpersonal, influencing and negotiation skills.

 

Greg Gaffney - Professional Experience:  

 

Digital Marketing
Direct Marketing
Call Centre Management 
Customer Acquisition
eCRM and CRM
Customer Retention
eCommerce
eCommerce Business Unit Management
eCRM programmes
Experience across diverse B2C and B2B sectors
Life Time Value Optimisation
Loyalty Marketing
Marketing Strategy and Planning
Marketing Director
Multi-Channel Marketing
Online Marketing
P&L management
Private Equity
Public Relations
SEO
Search Marketing
Social Media
Start-ups
Venture Capital
Website conversion optimisation

 

Greg Gaffney - Education: 

 

The Institute of Direct Marketing

MIDM, Direct and Digital Marketing

1992 – 1993

Marketing (MIDM) including the following additional modules:
Customer Profiling and Segmentatio
Best Practice Customer Acquisition
Statistics and Testing
Brand Marketing
Developing an Integrated Digital Marketing Strategy
DRTV
Effective Email Marketing
Developing an integrated Social Media Strategy
Developing a Profitable eCRM strategy
Search Engine Optimisation (SEO)

Chartered Institute of Marketing

Marketing, MCIM

1991 – 1993

CIM Student of the Year, 1992

Whitgift School

Geography, English, History

1981 – 1989

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Greg Gaffney - LookupPage

Greg Gaffney In The News
Article in Brighton Argus newspaper

LinkedIn Profile

Online CV

Infographic CV

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