About Gayla Goodman
Gayla Goodman is a multi-talented freelance marketing and technical writer. She specializes in creating web-friendly content but is comfortable writing for printed material as well. She is constantly updating her writing style to follow the newest trends in producing persuasive copy. As a true professional, she researches her material, writes in a way that portrays the subject accurately, and spends necessary yet valuable time proofreading and editing until she is convinced the text fits the needs of the specific project. She has a reputation for developing accurate yet persuasive text that follows client guidelines and she delivers her product within the given time frame.
Gayla Goodman - Professional Summary:
Gayla Goodman was training to be a medical assistant after high school graduation. Upon successfully completing the course she took a job in a medical laboratory. She worked there for two years but took a leave to begin a family. When she picked up her professional carreer again, it was in an design/advertising studio. She managed the studio as well as helped out with typesetting, proofreading, editing and working with printers.
She moved to Israel in 1987 and took over management of a specialty advertising firm and was co-partner in a graphic design studio. In 2006 she left all of that behind to become a writer. Since that time she has been working as a freelance writer and digital PR specialist.
Gayla Goodman - Professional Experience:
2008 - present: freelance writer. Specializes in Social Media Marketing, digital PR, Web 2.0, web content, crisis management, technical writing and marketing writing. She is the marketing communications manager for a high-tech start up and works at Heschel Center in their communications department.
1987 - 2008: She owned and operated Goshen Advertising Specialties and American Design Group in Jerusalem
1983 - 1987: Co-owner of a typesetting/design firm in Kansas City, Corporate Graphics
Gayla Goodman - Education:
1973: successfully completed a course in medical assistance
2006: completed an intensive course in technical writing at In Other Words. Studies marketing communications at Yeda. Took various courses at Write Point in technical writing software programs, Word and editing courses.
Gayla Goodman - Interests:
Gayla Goodman is a folk harpist with the Hazel Hill String Band. They perform at contra dances and folk festivals in Israel. She has been a doula since 2006 and enjoys helping women in childbirth. She blogs about women's issues, environmental concerns and art.


