Gayatri Gadre |
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| Online marketing/Digital | |||
| Marketing (SEO, SEM) specialist | |||
| Gayatri Gadre | |||
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India |
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About Gayatri Gadre
Gayatri Gadre
Email: gayatri.kedar@gmail.com
Professional Profile
Digital Marketing specialist with 8+ years of IT experience including 3 years in UK. Extensive experience in web technologies, search engine optimisation, digital marketing, online brand building, social media presence.
Domain knowledge in Finance, banking, Food, retail, Insurance, Telecom, Healthcare, Publishing. Experience of project based, product based, Business to Customer (B2C), Business to business (B2B) environments.
SEO achievements
Increased monthly traffic by 102% and annual traffic by 75% for overall website (through organic search and referring links).
Reduced monthly budget for adwords by 100%.
Brought 400+ keywords in Google’s top 5 search results, and 1200+ keywords in Google’s first page of search results
Automated the manual generation of monthly reports using excel VBA code. Reduced the work involved, from 2 days each month to half a day each month
Skills and Attributes
Technical Skills
Website development – HTML, CSS, JavaScript, CMS (Venda, Immediacy, Joomla), Flash, Dreamweaver, Photoshop and other Adobe products
Search Engine Optimisation
Web 2.0
Online marketing/Digital Marketing
Social Media (Facebook, Twitter, Linkedin, Google+, Youtube)
Soft Skills
Excellent communication, interpersonal skills
Organised and methodical with excellent time management, prioritisation and planning
Good analytical skills
Enthusiastic, highly motivated, energetic, hardworking and adaptable individual
Remains calm and focused under pressure and can work well within strict deadlines
Career History
VRL Financial News, London, UK: (From Nov 2011 – Till date)
Working as a search engine optimisation consultant from India and continuing all of the below responsibilities.
VRL Financial News, London, UK: (From Aug 2010 – Oct 2011)
Increased monthly traffic by 102% for overall website (through organic search and link building), cutting down monthly budget for adwords by 100%
Increased annual traffic by 75%
Increased traffic for some micro-sites by approx. 400-500% using SEO techniques
Google Pagerank increased to 4 or higher (for all the microsites) from no pagerank
Alexa rank improved by 100% (overall) and more than 70% (home country – UK)
Increased international coverage of all the publications
Increased market share in America, Asia and Africa regions while constantly increasing the existing reader’s base in UK and other European markets
Traffic analysis, trend identification and advising on improving the brand positioning and best practices to run marketing campaigns
Keeping track of unauthorised use of company products & other material to generate more sales opportunities
On-going quality control checks of meta data and standards (Search engine friendliness of contents)
Consulting editors, sales team, marketing and senior management to understand their specific needs, problems, future strategy and aligning the web, SEO plan accordingly
Providing innovative ideas, solution, suggestions for problems & improvement, supported with necessary research, analysis
Innovative online marketing for the products and the brand using social media such as Linkedin, Twitter, Facebook, Youtube, Google +, +1 clicks
Competitor analysis and keeping track with latest trends to align the marketing and online marketing with industry standards
Managing web site in CMS - Immediacy (12 micro sites for 12 publications) – www.vrl-financial-news.com
Planning, implementation and improvement to SEO strategy (Website optimisation involved 12 publications, approx. 30-40 landing pages each)
Keyword research for all landing pages and product/content pages, on-page and off-page optimisation, and setting up meta tags/data
Improving search traffic, page rank, conversion, site performance, overall user experience
Training; providing support, technical guidance and feedback to CMS (content management system) users
Training editors and journalists on writing for web, and optimising their contents for on-page optimisation
Preparation & maintenance of user manuals and other IT related documents
Monthly session for all non-technical CMS users to give them understanding of SEO and web related activities, generating interest and enthusiasm about same. Used this forum to generate more discussions, bring out ideas from editors, journalists, marketing team to improve user experience
Finding innovative ways of link building through submission to directories, contributing to discussion forums and identifying websites, blogs which are
already discussing the brand and products Improving inbound links with the help of directory submission, Twitter Directories, referential link building
Prepared marketing strategy for effective links from authorised websites
Using latest tools to find new ways of lead generation through Social media and Google Alert
Running and optimising adwords campaign. Planning adwords strategy
Weekly & Monthly Google analytics reports. Automated the manual generation of monthly reports using excel VBA code. Reduced the work involved from 2 days each month to half day each month
Generating ad-hoc reports as requested by different departments or senior Management
Setting up own priorities and managing own tasks and time, with weekly update to the reporting manager
Helping recruit team members and managing them
Analysing and planning the IT strategy for the company and its different products
Project management of the in-house data tool development
Creating and managing strategy for industry specific blogs
Maintaining RSS feeds
Freelance Project Experience, London, UK: (From May 2009 – November 2011)
Created website for an author of Murder Mystery plays. Site under migration can be seen at - www.murdermysteryplayers.co.uk
Created blog http://www.adityarayofhope.blogspot.com/ for Aditya Clinic and http://www.mftuto.blogspot.com/ for Mainframe tutorials.
SEO (Search Engine Optimisation) for both of above blogs
Maintenance, enhancements, E-commerce, SEO for www.daylesfordorganic.com using Content Management System - Venda.
Website maintenance for www.bamford.co.uk, www.bamfordandsons.co.uk, www.bamfordwayoflife.co.uk.
Conducting web and SEO training sessions for Entrepreneurs
London School of Management, Ealing, UK: (From Sep 2009 – Jul 2010)
IT Lecturer (on ad-hoc basis) teaching subjects Information system, Mathematics for Software development, C++ programming, Software Engineering Methodologies & Systems analysis
Worked for world recognised companies like Electronic Data System, Capgemini Consulting: (From Jun 2003- Feb 2009)
Awards
Won ‘Spot Award’ (one of the prestigious awards announced globally by EDS) for an outstanding contribution towards the customer satisfaction, team management and gaining more business for the company.
Won ‘Best team award’ in Patni Computer System Ltd.
Education and Qualifications
A.I.M.S., Pune University, India – Master in Computer Management, 2006
S.P. College, Pune University, India – Bachelor in Computer Science, 2002
Professional training
Completed Lean Six Sigma training at Electronic Data System.
Gayatri Gadre Links
Mainframe Tutorial
This is free Mainframe tutorials. It contains basic concepts in COBOL, JCL, MVS, VSAM, DB2.
