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Fred Leichter
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Fred Leichter

Chief Customer Experience Officer
Fidelity Investments

United States

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About Fred Leichter

 Fred Leichter is Fidelity Investment's Chief Customer Experience Officer, where he works to develop innovative technologies to improve the customer's experience with the company. Fred Leichter works on technological initiatives in the firm's Financial Intermediary, Workplace Services, and Personal Investing businesses. A 20-year veteran of the firm, he is also Chairman of the company's Global Web Experience Board.

During his time with Fidelity, Frederick Leichter has also served as Senior Vice President of User Interface Design. His work led to a culture within the company that embraced design, particularly as it relates to the customer experience. Leichter oversaw the development of a 100-associate team that is responsible for all of Fidelity's technological customer interfaces.

The team works on the visual design, information architecture, and usability testing for the firm's web pages, software, and wireless interfaces. Leichter has helped develop Fidelity's online presence, and since 1995, he has been involved in expanding the company's Online Brokerage and Online Benefits Servicing businesses.

Frederick Leichter conducted graduate work in computer science at Columbia University and obtained his Bachelor of Arts in Mathematics from Swarthmore College. He first joined the financial services industry as a systems developer for Merrill Lynch. Furthering his career in computing and finance, he also worked as Product Manager at Saddlebrook, a company that provides banking software.

With an abiding interest in computers and design, Frederick Leichter sits on the Leadership Committee for the Design Industry Group of Massachusetts and is on the
board of the Massachusetts School of Art and Design Foundation.


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