Erez Manhaimer Ph.D.

 

Erez Manhaimer - Professional Summary:   

Dr. Manhaimer has 20 years of diverse marketing experience in a variety of market segments, including mass marketing, traditional markets, and the high-tech industry.

 

CEO of Havruta - The Israeli Center for Youth Leadership, whose major project is the establishment of the Havruta High School for Leadership and Culture, a private high school that promises to be unlike anything else in Israel.

 

Lecturer - Faculty of Business Administration, MBA & EMBA, Marketing, Rishon-LeZion Management College.

 

Previous to that, Erez hold the position of Senior Managing Partner of BBDO Consulting in Israel for over four years. In this position he directs and advice companies in areas such as strategic and business planning, positioning and branding, marketing support and marketing activities, specifically in the areas of consumer goods and telecommunications.

 

Erez Manhaimer - Professional Experience:    

Erez Manhaimer moved to Canada in 2007, for a period of one year, joined Sutton Integrated Solutions as the Vice President of Marketing. During this period, he supports the company in areas such as strategy and business planning, branding and marketing activities.

Previous to that, he was the Director of Marketing & Strategy at Starhome, an affiliate of Comverse Technology. His responsibilities were to manage, coordinate and guide a marketing team that specialized in providing mobile operators with strategic guidance and practical assistance during key phases of marketing planning and deployment. Erez also has experience as a Marketing Manager and Sales Manager at both Colgate & Palmolive and Cure Medical LTD, respectively.

 

Erez Manhaimer - Education:     

Erez obtained his-
BA (with distinction) Business Administration, Tel Aviv Management College, Major in Marketing and Finance.
His MBA from the Hebrew University in Jerusalem,
And completed his Ph.D. degree in the field of Marketing. The specific focus of the Doctorate Dissertation was "Branding & Consumer Loyalty", European University of Nitra (CPU).

 

Erez Manhaimer -  Publications and articles:

 

 Dr. Erez Manhaimer , Business Leadership

Abstract - The relationship between the brand strength and the loyalty of young customers at different involvement levels

Does the Perceived Quality of the Product influence the Customer Loyalty

Brand Equity - Assets and Liabilities

The Importance of the Young Consumer Market

Does the Brand Equity influence the Customer's Loyalty?

The Relationship between the Brand Strength and the Loyalty of Young Customers at Different Involvement Levels

 

Take your personal and business promotion to the next level – use LookupPage to enhance your Google CV.

 

Erez Manhaimer - LookupPage