Ed Lichtig |
| Financial Services |
| GSL Advisory |
|
United States |
About Ed Lichtig
Ed Lichtig - Professional Summary:
A resident of Lafayette, California, Edwin Lichtig has worked in the financial industry for more than two decades. He founded his company, GSL Advisory, in 1987, and has since provided financial planners with a mechanism for increasing their sales of indexed annuities. In addition to offering wholesale annuities and new marketing strategies, Edwin Lichtig also operates a radio show dedicated to indexed annuities, the Safe Money Retirement Show on KCBS, AM 810. The Safe Money Retirement Show provides financial education for senior citizens and members of the Baby Boom Generation. The show allows agents to sign up for a 30-minute program slot and describe their investment opportunities to a broad audience. As the owner of GSL Advisory, Ed Lichtig has streamlined the radio show process by preparing scripts, setting up a full-time answering service, and mailing letters to callers that feature the agents' financial experience.
Mr. Lichtig calls his mailing service the Annuity Leads Automated Drip System. GSL Advisory sends 20 pieces of correspondence to each of an agent's prospects for $10 per individual. Prospects receive 10 letters in hand-addressed envelopes, five emails, and five postcards, as well as an invitation to visit the agent's personal GSL website, which is maintained by Ed Lichtig and his staff. The financial experts at GSL Advisory have found that this marketing technique allows prospective investors to develop a rapport with agents, ultimately leading to successful returns, and saving thousands over the cost of hiring a personal assistant.
Edwin Lichtig holds a Master of Business Administration with an emphasis in Finance from the University of Maryland. He earned his Bachelor of Science from Trinity College in Hartford, Connecticut, with a major in Math and Computer Science. When not at work, Mr. Lichtig enjoys spending time with his wife and two children. An athletic individual, he coaches baseball and soccer and holds membership in the United States Tennis Association. Additionally, Edwin Lichtig and his family support the National Wildlife Foundation.
Ed Lichtig - Interests:
Baseball and soccer coach, National Wildlife Foundation
Ed Lichtig Links
