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DefySupply

DefySupply - Where The
World's Top Suppliers Compete 

PO Box 47852, Minneapolis, 55447

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About DefySupply


DefySupply is a discount home furnishings store that operates on an e-commerce model. The company provides all types of furniture, including living room, dining room, patio, and bedroom sets, as well as office, commercial, and restaurant furnishings. By dealing directly with companies in China, DefySupply creates a bridge between customers and furniture manufacturers. The innovative direct purchase model that DefySupply uses allows all customers to buy high-quality furnishings at wholesale prices, whether they are purchasing for personal use or a corporation. With a selection of 4,400 unique furniture models, DefySupply offers the same brand-new furniture sold in high-end retail stores. DefySupply.com does not sell seconds or damaged items. 

Brent Gensler founded DefySupply in 2008, and has grown the company into a successful online business. DefySupply currently has 15 employees who work directly with manufacturers in China, and five customer service employees in the United States. DefySupply has been experiencing exponential growth, with $5 million in sales in 2010. 

Brent Gensler created DefySupply to reduce the sizable margins and markups in the furniture industry, which are a result of the supply-chain warehouse networks and massive inventories required by traditional retailers. After studying real estate and finance at the University of Wisconsin-Madison, Brent Gensler traveled throughout China seeking reputable furniture manufacturing companies and negotiating partnerships with them. The furnishings offered by DefySupply.com are manufactured in China one order at a time and shipped directly to the customer. All of the prices on the DefySupply website include shipping, and every item sold comes with a one-year guarantee.


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Email DefySupply
DefySupply - phone number 1-800-899-1459
DefySupply - skype name California
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