About David White
David White is an Internet search pioneer and entrepreneur with a background in electronics, computing and engineering design. A recognised expert on the search optimisation and market industry, David has chaired the IAB UK and Europe's Task Force on Search which is setting the standards for the industry.
He speaks on the Search Engine Marketing at various events, for example chairing the mad.co.uk Search Engine Marketing conference and a number of other prestigious events here and over seas. As CEO and Managing Director of the Weboptimiser roup Ltd, David has led the company successfully through a period of market growth and development. As the head of the company¹s research and development function David White personally designed and created several of the company’s services, tools and technologies. He plays an active role in all areas of the company, from logistics and finance to recruitment, sales and production.
David Whites first major career break came when he designed an innovative new keyboard for the Sinclair Spectrum micro-computer, at which point he founded his first company. With the company success under his belt, his next move was to Rank Xerox where he was awarded Membership of the Honours Club for his outstanding sales performance.
In 1991 David White founded his second company, and it was whilst working for this successful business development company that in 1996 David identified a new form of Internet marketing which he added to the company¹s service portfolio. The service, search engine optimisation, proved so successful that in 1998, Weboptimiser was launched as a separate entity.
Previous Work Experience
June 1990 - July 1993 Key Account Manager Xerox UK
June 1984 - September 1987 Managing Director of Saga Systems
- a computer keyboard supplier
Education
Brooklands Technical College, Weybridge, Surrey, United Kingdom
TEC III, Electronics
Other Interests
Enjoy new technologies, skiing and walking. My favourite film is Dr Strangelove.
David White Links
David White, Chair IAB Europe Search Taskforce
The remit of this taskforce is to communicate the effectiveness of Search engine marketing, to coordinate European feedback and views into the global 'measuring the click' guidelines the IAB is developing, to create a website to champion the best in search engine advertising and to work on new techniques to quantify the market including improving the industry's knowledge on search spend in each country.David White, Weboptimiser Podcasts
Weboptimiser announces 75th video podcast with the UK’s leading new media figures
