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Dave Tester
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Dave Tester

Director of AM Radio Sales
Peak Broadcasting Company

United States

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About Dave Tester

Dave Tester, sales coach and marketing expert, has over 20 years of broadcasting experience. After his graduation from the University of Idaho, Dave Tester worked his way up to local sales manager for the KFXD and KIDO radio stations in Boise. There he found his niche in life as a radio talk show host, which is a position he holds today. 

His other responsibilities include managing the radio sales team to produce advertising results for radio station customers and income for the owners. Happily, Dave Tester’s Boise team achieved the highest monthly revenue of any radio station in the city. Additionally, Mr. Tester has a radio show called Tester’s Take on Sports, and the Idaho State Broadcasters Association presented him their award for the best sports segment. 

Dave Tester also created two related media businesses. He co-owns Jon Carson Productions, a marketing and advertising firm that provides everything from comprehensive marketing plans to content creation and media placement. Mr. Tester has held this position since 2007. The Tester Broadcasting Group is another company that Dave Tester founded in 2007 and managed until 2008. Mr. Tester also started the prominent radio station 96.1 BOB FM in Boise. 

Dave Tester performed programming, staffing, and marketing duties for the stations in the Tester Broadcasting Group. He also created exit strategies and developed business plans to achieve short- and long-term financial goals. In the past, for different employers, Mr. Tester demonstrated his ability to increase a radio station’s productivity, especially stations struggling to remain profitable. For example, working with five different radio stations in one group, he quadrupled their monthly revenue in less than one year. 

Dave Tester served as Vice President and General Manager of the Citadel Broadcasting Corporation, located in Boise, Idaho, between 2005 and 2007. In 2005, when he took over, the company was running a yearly deficit. Over 100 employees and 7 different radio stations depended on Mr. Tester for business guidance and training to turn that situation around. With a yearly budget of $30 million, Dave Tester recruited new staff, trained them in better sales and marketing techniques, and helped the stations generate more money. He managed not just to bring the group back to profitability but to realize a profit margin of nearly 30 percent.


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